Remember "show & tell" when
you were a kid? Remember how much fun it was to show your "gee
whiz" product to the class and tell them all about it? It
was a powerfully effective way to pitch a product to an audience.
And it still works well, right? You have your sales team doing
the adult version of same game- only now the product is your business
offerings. And you need your audience to do more than just "see & hear" it;
you need them to BUY it NOW. So if show & tell works so well
when your salespeople do it, why aren't you using this proven
approach on your website?
Relying on just text & static image messaging on your site
is old school. The web was intended to be so much more than just
old print marketing concepts being displayed on your prospect's
screens. We have substantial experience in the creation and design
of multimedia tours- optimized for the internet- that
can sell your products and services using interactive
animation, video & audio narration.
We've developed cost-effective innovations which can allow you
to showcase your offerings in ways that will be years ahead of
your competitors. Instead of just presenting another boring "me
too" web page, add one of these custom-designed presentations
and watch your sales explode! Think of it like your own on-demand
infomercial, ready to sell your products or services with your
very best pitch 24/7.
To sample our latest creation (one that showcases our own core
competencies), click this button...
And here's some other examples we created for our clients...
Informing & selling in ONE tour
Nexus Financial Group based in Atlanta, GA wanted to help existing members of a new B2B website better understand how to use and access many
popular features. By educating their subscribers on a broad range of available offerings, they believed they could improve their retention
(because members would likely discover greater value in their subscription).
Nexus also wanted a tour that layered in subtle and not-so-subtle suggestions for prospects to subscribe. They knew that prospects would
watch the tour too, and they wanted it to help move these prospects to sign up as new subscribers.
This tour is a blend of both education and promotion. It includes interactive features which make it possible to place an order while
the viewer is watching the tour. Watch a few minutes of it yourself and think about how a presentation like this one could help grow
your Ecommerce results...
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Selling bigger ticket intangibles
OptionChronicle.com in Plano, Texas was looking for a way to show off their new website (designed by our team by the way),
as well as entice visitors to register and/or buy their subscription products. So we created a hybrid, interactive presentation that would
make it easy for the causal visitor to appreciate the many benefits of the OC website, and explore their product offerings, on demand.
Rather than using a boring, wordy approach common on most other sites, this presentation incorporates the added impacts of
emotion, verbal inflection, passion, etc to help the viewer explore in a more natural way. The presentation is designed to serve both first-time
visitors as well as existing subscribers, each clicking into segments of interest per their own needs. This kind of solution will work for
OC 24/7 for many years to come- a virtual salesperson always ready to make an optimized pitch of OC advantages.
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Interactive Quizzes: Along with the power of communicating messages
with spoken words and narration, our team can also build highly interactive presentations that can branch based on choices made by your users.
One terrific application of this capability is the interactive quiz. This example illustrates how to sell a premium educational product by
magnifying the user's need immediately prior to pitching the product. They take a tough quiz (tough by design), most fail, and the need
to do something about their problem is immediately presented to them (a recommendation to buy the educational product). Imagine how a narrated
presentation that can branch based on prospect actions could help you sell more of your products & services!
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Multimedia presentations, website infomercials, and interactive
applications are just another way our team can help your company grow
your e-Marketing profits. We can connect you with your target
audience in new ways and move that audience to take action. Couldn't
your Ecommerce goals be achieved that much sooner by having your
message sold with spoken words & animation? Wouldn't adding
an interactive feature help differentiate your offerings from your
competitors- even the whales?
A human voice conveys emotion, inflection, passion and so much
more than the very same words appearing on any web page design
will ever do. Even the best copywriter in the world can't compete
with the added dimensions of spoken words, animations and interactiion
that adapts a pitch to each user's needs. Your salespeople get
the job done by speaking your message. Now your
website can take a big step in that direction too! Plus, it can
endlessly pitch any number of prospects for no salary or commissions-
24 hours a day, 7 days a week- a tireless & highly-optimized
winning presentation every single time.
Our team can deliver a turnkey solution for you. We can create
your own narrated presentation from scratch and deliver a high-polish
internet infomercial in short timeframes. Or, we can interact with
your people to craft ideal messaging, outline & storyboard
in an optimal flow, record & process titillating audio and/or
video and then blend it all together into your own dedicated, online
power play.
Contact
us for a FREE consultation. Tell us what
you would like to accomplish with the power of the human voice
and we'll make it happen in the most effective way. "Show & tell" worked
wonders when you were a kid; it can work even better today. Now Chicago,
you can apply 21st-century solutions to sell your business "gee
whiz" to the whole wide world. We can make it happen. Contact
us right now.
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