BEST-IN-CLASS WEBSITE DESIGNS BY AWARD-WINNING WEBSITE ARCHITECTS

One of our greatest strengths is working with companies to evolve their websites into best-in-class designs. We bring an uncanny ability to fully bridge the gap between the objectives of sales & marketing and what the web and/or mobile app programmers can actually code.

We speak the languages of both sides of that gap. As a result, our website & app designs are beautiful, modern, intuitive, functional AND loaded with marketing & sales hooks so that they can deliver superior ROIs. Programmers are proud of developing highest quality web technology and marketers & salespeople are excited about tapping all of those new revenues & lead channels.

For your company, the crucial advantages in BI website architecture are realized when an ideal website development model is employed...

The Ideal Website Development Approach

The ideal website development approach is grounded in collective brilliance. We use it to:

• clearly understand your customer's wants in your new website,
• identify the "best-of" advantages your competitors enjoy, and
• work with your brightest minds to incorporate some innovations uniquely your own.

All of this brilliance is blended together to act as catalysts for a website design that is truly capable of delivering on the promises of Ecommerce and the world wide web... something to wow the business and tech camps.

Those catalysts feed into the next step: developing a detailed written specification so that the business people and web programmers can see the clearest possible view of the target. In other words, we completely plan out the new site before a relatively expensive first line of code is written. We use the draft spec with both groups to resolve any outstanding issues and incorporate any final innovations. Then we help both teams lock down the design. When both teams can agree on a specific target and the detailed page-by-page elements described in the final specification document an extremely high-quality website can be built on a very short timetable. Programming time is expensive time. Short timetables for programming yield tremendous savings (money & time). The end result is always impressive because a site not designed "on the fly" (but fully planned out) will yield many quality features & benefits to delight all stakeholders.

About every other BI website development prospect chooses to learn that lesson the hard (expensive) way. Our approach makes it possible to get programmers to quote a flat fee to develop the whole website as speced out. Besides knowing the total cost of development up front the other big benefit is that this creates a huge natural incentive to get the site built exactly as requested in the shortest possible timetable. Getting this kind of job done precedes opening the Ecommerce floodgates, wooing visitors to become leads and motivating leads to become buyers. Time literally is money.

The alternative method involves building it on the fly (no real development specification, mostly just winging it, reviewing to gather change requests, implementation of change requests, more winging it, more reviews, etc) which requires programmers to quote open-ended hourly or retainer terms. This creates a natural incentive for those programmers to take as long as possible to complete the site development: the longer it takes, the more they make. Finish the job as quickly as the BI approach and their hourly revenue stops flowing.

In our approach the time frame we quote is the time frame it takes; we always finish the whole job on time and on budget. In the alternative approach the website development will always run much longer than necessary, sacrificing all of the launch revenue and customer-wowing opportunities throughout that delay. The web services company always frames such delays as the client's fault because the site is being designed on the fly. Like any unplanned just-wing-it project, the client is constantly asking for adjustments & changes to programmer guesses since the last review. This fuels the delays which increases the cumulative revenue for the programming team. In short they love such delays as it just extends the project... and their revenue stream.

Nevertheless, quoting a flat project fee for the whole job vs. an hourly rate motivates some to choose the (apparently) lesser number (the hourly). Then, as the timetable stretches out 2 or 3+ times longer than BI quoted and the website is still not ready, the entrepreneur always notices they've spent much more than the flat fee BI quoted up front. Their loss is actually threefold: 1) they spend too much in total, 2) they waste a lot of opportunity (time) to sell customers and grow their database by launching much later than they could have, and 3) the "seat of your pants" development model usually delivers a haphazardly-constructed website (too many band-aids) that will probably need an expensive overhaul in the short to medium-term. #3 is particularly painful as it basically means that up to all of the money spent in the first generation website design is largely wasted money; the "too many band-aids" approach is usually easier to just toss out and start from scratch as opposed to trying to evolve from a haphazard base of code.

As we write this we have a couple of prospects who contacted us well over a year ago and for whom we quoted website development timetables of 3 to 5 months for their particular needs. They went with other talent and are still waiting for their sites to be finished. With BI, they would have launched over 14 months ago and enjoyed making money and growing their customer & lead databases since then. Instead, they're still waiting for the chance to start all that. That's how it consistently goes with the open-ended hourly or retainer-based programmer... which is why we devised our much smarter approach many years ago.

Engage BI if You Desire Critically-Acclaimed, Best-in-Class Website Architecture & Design

BI sites are clever blends of marketing & sales and state-of-the-art programming & design. Each site has received critical-acclaim by their users. Our designs have also won "Best of the Web" honors by major national press players such as Forbes, Barrons, IBD, etc. Our most recent from scratch site design was deemed "innovation of the year." Because we utilize a strategic planning approach to website development our creations have long-term legs, meaning expensive redesigns should not be necessary (no band-aids involved). You end up with a wow site that makes you and your company look really good while maximizing your Ecommerce and Emarketing opportunities.

Click through the below presentation to see sample designs created by our network of artists & designers. When you hover over the image, left & right navigation arrows will appear. Click the right arrow to move through the presentation...

Beyond a Great Website: Proactive Emarketing Maximizes New Customer Flow

Of course building a great site is only one part of developing a lucrative Emarketing model. The Big Innovations team has substantial experience creating profitable revenue streams and new lead generation vehicles through Internet marketing mediums. There are many ways to do this ranging from internet advertising and direct response to a wide variety of targeted Emarketing tactics.

We can help you with fundamental solutions like improving your search engine rankings (SEO strategies) and utilize low-cost e-mediums to realize your financial objectives. We can also help you promote your site, grow traffic and/or attract the ideal prospects, maximize Ecommerce revenues, develop paid access programs, foster constructive communications between marketers & product development people and the customers & prospects you seek, develop a lucrative subscription model, use your website to qualify leads for your sales team, multimedia marketing and so much more!

Blending Ecommerce prowess with our latest website designs facilitates an opportunity to segment your customer and prospect bases all the way down to the individual level. This one-to-one marketing capability is the holy grail of 21st-century marketing. We can create the opportunity for you to delight your online users while helping your sales & marketing team deliver even better results than ever before. If your current website is not quite all it should be or if you just want more results from your Ecommerce investments contact the Big Innovations team for a FREE consultation right now.