Working like a business-technical translator, we are expert at bridging the gap between what the business people want and what the tech team can code

One of our greatest strengths is working with companies to evolve their websites into best-in-class designs. We bring an uncanny ability to fully bridge the gap between the objectives of sales & marketing and what the web and/or mobile app programmers can actually code.

We speak the languages of both sides of that gap. As a result, our website & app designs are beautiful, modern, intuitive, functional AND loaded with marketing & sales hooks so that they can deliver superior ROIs. Programmers are proud of developing highest quality web technology and marketers & salespeople are excited about tapping all of those new revenues & lead channels.

For your company, the crucial advantages in BI website architecture are realized when an ideal website development model is employed...

The Ideal Website Development Approach

The ideal website development approach is grounded in collective brilliance. We use it to:

  • clearly understand your customer's wants in your new website,
  • identify the "best-of" advantages your competitors enjoy, and
  • work with your brightest minds to incorporate some innovations uniquely your own to wow your customers & leads, crush your competitors and insure that the business objectives of that website are realized.

All of this brilliance is blended together to act as catalysts for a website design that is truly capable of delivering on the promises of Ecommerce and the world wide web... something to dazzle the business and tech camps.

Website Profits Are in the Layers

You’ve seen the ads: “Whole business websites for $499” or even “build your website for free.” Cheap template sites tend to have several negatives: chief among them is a copycat, generic look (how do you stand out from the crowd of established competitors with a generic template?) and poor implementations of the money-making & money-saving benefits of what a great website can deliver. The latter is going to be built with a number of crucial layers. Here’s a few of them:

  • Sales: a layer of often many pages dedicated to motivating leads & prospects to buy now… or subscribe… or take whatever action you most desire of them. The sales layer is extraordinarily crucial to your success and should be maximized. Often companies fail to put enough into serving a strong sales layer, only to be disappointed in how little revenue & profit is credited to their website. Worse, sometimes they don't even know how much more money they could be making if they took this layer of their site much more seriously.
  • Leads: a layer of often many marketing tactics aiming to turn nameless website visitors into fresh, relevant contacts in your lead database. Every single visitor is a potential customer. The most likely reason they found your website is because they are looking for something you sell or cover. If you can't sell them today, the next best thing is motivating them to identify themselves so that you can have dozens or hundreds of opportunities to sell them in the future. Reject optimizing your lead layer and you're ignoring potentially huge numbers of tomorrow's buyers.
  • Service: a customer self-help layer aims at reducing the demands on you and your customer service team. If a segment of customers can help themselves, they don’t burn time & money with you or someone on your team. What is freeing up your time worth? If you can cut customer service team demands by 30%-60%, that means that same team can serve far more customers without adding to staff & office space expense.
  • First-Time Visitor: a layer of content especially designed for a prospect who is exposed to your proposition for the very first time. Do you want to treat such prospects exactly like everyone else or do you want to give them special attention to make a better first impression?
  • Navigation: how often have you been to a site with poor or confusing navigation? Did they get your money? Intuitive, navigation is crucial to attracting, selling and keeping customers. It needs to be the right navigation for your needs now and readily scalable for your future growth.
  • Intelligence: websites can be remarkable tools for market research. By taking note of where a lead or customer spends time on your site, you can learn their preferences. Profiling visitors can help you better market your offerings to them. By knowing them, you can be more relevant to them. Relevancy is HUGE for motivating sales transactions.
  • Ecommerce: there are hundreds of options for facilitating transactions. The best one is rarely the cheapest one. Leveraging the right option means you deliver a smooth, effective buying experience for your customers. The wrong choice can confuse and drive buyers away. We can help you choose the right option.
  • Security: how often do you buy from completely unknown businesses? Will you risk hundreds or thousands of dollars buying through a questionable website? A well-crafted security layer helps strangers gain confidence to part with their money or personal information.

Are there more layers than these? Of course, there are many. For example, subscription & membership sites need layers for cross-selling, up-selling, renewals and the whole membership backend functionality. Interactive sites often need software-like replication. Social sites need social media hooks and channels to help motivate followers to share your site with others or point their followers to your products or services. Personality or politically-driven sites tend to need multimedia layers so they can be seen, heard and generally simulate being much closer to their followers or voters. Retail sites need inventory management layers, a variety of promotional tools and so on. One-person businesses will typically need a content management layer so they can easily add to their website without having to employ a programming team. Etc.

The point is that it's relatively unusual for an entrepreneur to get the website that will best support their business objectives for dirt cheap. In a brick & mortar business "location, location, location" metaphor, there will be ideal vs. cheap locations for your new store. Why does "ideal" cost more than "cheap"? Because "ideal" delivers more business than "cheap."

There is a "you get what you pay for" aspect to all customer-facing pieces of any business. Your website is going to dominate how your prospects, leads & customers perceive you and your business. Either make a fantastic impression with them or risk turning them away to others with better sites. The differences will typically show in how much more a well-crafted website can contribute to your business goals. Your site works for you 24 hours per day, 7 days a week. Maximize the profits and other benefits it can give you by building or evolving a great site.

Those catalysts feed into the next step: developing a detailed written specification (a complete website plan) so that the business people and web programmers can see the clearest possible view of the target BEFORE a relatively expensive first line of code is written. We use the draft spec with both groups to resolve any outstanding issues and incorporate any final innovations. Then we help both teams finalize (lock down) this website development plan. When both teams can agree on a specific target and the detailed page-by-page elements described in the final specification document, a very high-quality website can be built on a short timetable. Programming time is expensive time. Short timetables for programming yields tremendous savings (money & time). The end result is always impressive because a site not designed "on the fly" (but fully planned out in advance) will yield many quality features & benefits to delight all stakeholders.

Unfortunately, the typical business owner makes a wrong, often-costly decision with this part of their business. Instead of using our spec-first approach, they wing it. Usually this begins by them calling some web programmers and saying “I want to build a website.” They meet with the programmers and some code is written. They review the code and ask for changes. They review the next version and ask for more changes. Repeat. Repeat. Each time they are asking for changes, the programmers are deleting code and/or rewriting it. There’s a lot of waste in this kind of “seat-of-the-pants” programming.

How do you build a dream house? Do you just throw carpenters, plumbers & electricians at a piece of land and have them wing it? Of course not! Do you tell that crew what you think you want, have them build up what they think they heard, review what they built and have them tear down what you don't like and build again… then review the revision(s) and have them tear down what you don't like and build again? Repeat. Repeat. “I don't like this wall here- tear it down"... "Tear out these windows and put in bigger ones"... "Now I don't want a second story"..."Now that I see the pool, I want it over here instead of where it is"... and so on. If you go that way, you'll waste a fortune and much time on all those "tear down and redo" steps. So how do you get the dream home you want at the lowest total cost? You FIRST get an architect to completely flesh out the detailed plans of exactly what you want BEFORE the crew lays a first brick. The plan gets the walls and the pool in the right place. The plan pins down the window sizes you want. The plan determines if there are 2 stories or one. Etc. It’s all finalized before the much more expensive builders begin to do their work.

The analogy of architecting a house FIRST and architecting a website FIRST is a good one. It makes little sense to just throw a programming team at building a loosely-defined website, review some pages and re-code what you don’t like, review revisions and re-code what you don’t like, etc. All that re-doing & re-coding is expensive. Instead, it is much more effective to architect your new website in full BEFORE coding begins. Not only can the programmers build your site as efficiently as possible but you can also plan future evolution so the code doesn’t lock you into a corner. Don’t waste all that money & time building your site the WRONG way.

Need another big reason to plan it out first? Our superior approach makes it possible to get programmers to quote a flat fee to develop the whole website as speced out. Besides knowing the total cost of development up front, the other big benefit is that this creates a huge natural incentive to get the site built exactly as requested in the shortest possible timetable. Getting this kind of job done precedes opening the Ecommerce floodgates, wooing visitors to become leads and motivating leads to become buyers. Time literally is money.

In our approach the time frame we quote is the time frame it takes; we always finish the whole job on time and on budget. In the alternative, the website development will always run much longer than necessary- always costing much more than the "do-it-themselves" client expected- sacrificing all of the launch revenue and customer-wowing opportunities they could have realized without the inevitable delays. The web services company frames such delays as the client's fault because the site is being designed on the fly. And they are right. Like any unplanned, just-wing-it project, the client is constantly asking for adjustments & changes to programmer guesses since the last review. This “making it up as we go” approach directly fuels the delays.

So why does the business owner or entrepreneur make the mistake of building without a detailed plan? They are often seduced by the apparently-cheaper, hourly rate. We’re able to quote a flat, fixed fee for the whole website. The “seat of the pants” programmers can only quote an hourly ratebecause they have no idea of how long an unplanned web coding project will take. Obviously the total price of anything will sound much larger than a hourly rate quote. But when the development timetable stretches out 2 or 3+ times longer than BI quoted, the entrepreneur eventually realizes they spent much more than the flat fee BI quoted up front. Their loss is actually threefold: 1) they spend too much in total, 2) they waste a lot of opportunity (time) to sell customers and grow their database by launching much later than they could have, and 3) the "seat of your pants" development model usually delivers a poorly-constructed website (too many band-aids) that will probably need an expensive overhaul in the short to medium-term. #3 is particularly painful as it basically means that up to all of the money spent in the first generation website design is largely wasted money. The "too many band-aids" website is usually easier to just toss out and start from scratch as opposed to trying to evolve from a haphazardly-constructed base of programming code when it's time to "do it right" (next time).

As we write this we have a couple of prospects who contacted us well over a year ago and for whom we quoted website development timetables of 3 to 5 months for their particular needs. They went with other talent and are still waiting for their sites to be finished. With BI, they would have launched over 14 months ago and enjoyed making money and growing their customer & lead databases since then. Instead, they're still waiting for the chance to start all that. That's how it consistently goes with the open-ended hourly or retainer-based programmer... which is why we devised our much smarter approach many years ago.

Engage BI if You Desire Critically-Acclaimed, Best-in-Class Website Architecture & Design

BI sites are clever blends of marketing & sales and state-of-the-art programming & design. Each site has received critical-acclaim by their users. Our designs have also won "Best of the Web" honors by major national press players such as Forbes, Barrons, IBD, etc. Our most recent from scratch-site design was deemed "innovation of the year." Because we utilize a strategic planning approach to website development our creations have long-term legs, meaning expensive redesigns should not be necessary (no band-aids involved). You end up with a wow site that makes you and your company look really good while maximizing your Ecommerce and Emarketing opportunities.

Of course building a great site is only one part of developing a lucrative Emarketing model. The Big Innovations team has substantial experience creating profitable revenue streams and new lead generation vehicles through Internet marketing mediums. There are many ways to do this ranging from internet advertising and direct response to a wide variety of targeted Emarketing tactics.

We can help you with fundamental solutions like improving your search engine rankings (SEO strategies) and utilize low-cost e-mediums to realize your financial objectives. We can also help you promote your site, grow traffic and/or attract the ideal prospects, maximize Ecommerce revenues, develop paid access programs, foster constructive communications between marketers & product development people and the customers & prospects you seek, develop a lucrative subscription model, use your website to qualify leads for your sales team, multimedia marketing and so much more!

Blending Ecommerce prowess with our latest website designs facilitates an opportunity to segment your customer and prospect bases all the way down to the individual level. This one-to-one marketing capability is the holy grail of 21st-century marketing. We can create the opportunity for you to delight your online users while helping your sales & marketing team deliver even better results than ever before. If your current website is not quite all it should be or if you just want more results from your Ecommerce investments contact the Big Innovations team for a FREE consultation right now.

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