Welcome to the premier source of big innovations, marketing consultants, sales consultants, fresh creative & business development solutions. Our team is ready to help you meaningfully grow your company. Our experienced know-how and innovative approaches can propel your business to the next level. Regardless of the success you already enjoy, we can help you reach higher.
Our team offers your company potent talent in marketing, sales, Ecommerce, business development, new product development, and strategic planning. We have
a successful history in helping companies excel.
Collective Brilliance can give your business the most pertinent information in uncovering the next big thing(s). It is a process of strategic marketing analysis that thoroughly examines your business in 3 dimensions. In short, it taps the brilliance of your team, your customers, and your competitors to give your business a significant edge.
Websites have been around for more than a decade. Is your website living up to its full potential? Is it giving your business the revenues and/or leads you expected from a world wide base of prospects?
The profits are there. It's just a matter of how your business goes after them. Our team has deep experience in helping companies realize the potential of the Internet. Hire us to help you!
Mailing Address:
Big Innovations, LLC
12488 SE Plandome Drive
Hobe Sound, FL 33455
(near Palm Beach & Miami )
Direct
mail is one of our most potent specialties. Almost every new piece we've created has outperformed the established control. We've even beaten our own
creations when asked to outperform control pieces developed by our team. How do we do it?
We take on each project from scratch- no preconceived notions... no pre-fabricated bias. Every project is 100% unique. We do the hard work to uncover
a fresh angle(s) or an entirely new theme. We apply 21st-century solutions to the task- not the "same old, same old" formulaic tactics from
5-10-20+ years ago. Our collective
brilliance approach
offers immense innovations because it brings the best of all 3 dimensions into one powerful piece.
We blend quality messaging with eye-grabbing imagery to get the piece read and the desired "call to action" answered. Enormous passion goes into each new campaign, as if we are creating a fine work of art. Years of highly-tuned experience is icing on the cake.
Short format, long format, #10, magalog, tabloid, bookalog- we've done them all. And we've done them well. Below are a few samplings from our portfolio. They illustrate how the messaging changes to entice each audience, and how the imagery adapts to titillate the imagination. All of these outperformed the previous controls at their respective companies.
Broker Summit Seminar Product: Live Seminar @ $499 Format: 24 page magalog, 4 color
This is the piece that formally established Brian Peart as the leading seminar training expert in this space. It generated strong direct response ROI from the entire target universe, and is the current control for the company. It exceeded response targets at all 3 seminar events.
TradeWorld 2000 Product: Website Subscription @ $299 per year or $29.95 per month (autocharge) Format: 24 page, 4 color
This was the first control piece selling a subscription website through direct mail. It generated an unheard of .45% response from the entire universe of traders (where getting .27-.33% response is considered a good result). It also broke through a classic obstacle by making a successful transition from a lone guru model to a "brain trust" (team) of knowledgable experts.
Master Swing Trading Course Product: Premium Educational Set (3 VHS Videotapes with a Guidebook) @ $495 Format: 4 page, 4 color
This creative piece sold over 350 educational courses at a higher than typical price point to the target audience. It was a performance-oriented piece illustrating the actual track record of the trading methodology rather than relying on the typical sensationlistic approaches in its space. It was also an early cross-media piece in that we linked imagery and messaging to web presentations as well. Both covers did equally well.
ctsTrader.com Gold Subscription Product: Financial Website Subscription @ $499 per year or $49.95 per month (autocharge) Format: 24 page, 4 color
The creation of this piece was one of the most creatively challenging of our careers. The typical greed or fear approaches for this audience could not be used. Yet, the challenge was to sell a much higher than typically-priced website subscription. We successfully sold the 70% price increase, with little drop in response rate, and without relying on hype.
Top Producer Multimedia Course Product: Premium Educational Course (multimedia) @ $495 Format: 24 page magalog, 4 color
We designed this DM piece to test entry into a new market selling a home mortgage training course. It nearly tripled a "good" response rate
for this universe by commanding 1.25% on a $495 offer. It became the control piece for the course, and continues to pull over .5% some 3 years later. This
was
the
original
piece
that established
the course
as the leading training offering in this space.
Our messaging always aims at exciting and delighting the target audience, so that they take immediate action. We can apply next generation approaches to propel your business to new levels of success. Even if your current messaging is already doing well, we can help you aim higher. If your business could benefit from fresh creative energy & experience, contact the Big Innovations team right now. We look forward to helping you find the next big thing.
Direct
mail is one of our most potent specialties. Almost every new piece we've created has outperformed the established control. We've even beaten our own
creations when asked to outperform control pieces developed by our team. How do we do it?
