Internet Marketing Opens an 8 BILLION Person Lead Pool. Sell to the Whole World with Potent Digital Marketing Solutions
- Nov 4, 2023
- The Big Innovations Team
- Naples, Florida
INTERNET MARKETING SOLUTIONS TO GROW YOUR BUSINESS
How much are your e-commerce efforts contributing to your overall success? Are you getting the results you desire from your website(s) and digital marketing thrusts? Is your website state-of-the-art or long in tooth? The Big Innovations team can help you get more profit out of the remarkable global reach of the world wide web, growing both revenue and margin.
Plug us in for a while, let us work proven marketing tactics and we can significantly ramp up revenue AND profit in even the short-term. We've done it many times before in many types of businesses.
Your widest funnel reach- that is, the asset that likely presents your business to the MOST potential buyers- is your website. There is probably nothing else you are doing in marketing, sales or PR that actually connects with more people... nor has the upside potential to reach so many more. Since it has the greatest exposure to both prospects AND leads, consider this:
Is your website generating the MOST sales & profit?
If not, why not? If you think through every other kind of prospect marketing... and every other kind of lead marketing... do any of them get close to the eyeball exposures of your website? If:
- Yes, you should let us help you make your website a much stronger draw. It SHOULD rule these marketing metrics. If it is not, we can make it a much better business contributor.
- No, think about the breadth & depth of this opportunity. What happens if whatever draws and converts for you now is replicated with better website pull and conversions? In other words: what would it mean to your business to get your website to prospect and sell as well as your bread & butter approach(es)? With all of that extra exposure, even only the SAME conversion rate would drive MUCH MORE business for you from this channel.
- "I don't know." You should know. Let us help you get a better handle on what your website is doing for your business, including an easy way to keep up with the most important metrics like these at-a-glance. If the numbers and trends are as they generally are for most businesses, the somewhat untapped opportunity will be LARGE. Let's harvest it!
Any of these very good problems to have are the kinds we love to take on for clients. We can step in, assess, make a number of actionable recommendations, test them as applicable and then implement the ones that prove themselves to you. Result: revenue and profit growth from the ONLY channel you have that can reach the entire world. Even only micro successes against global-sized metrics can be remarkable.
And look up there at our brand. We're NOT Micro Innovations.
Utilizing our powerful collective brilliance research model, we've designed award-winning websites lauded by national critics, international news sources and, most importantly, users. We've delighted customers by building intuitive interfaces and efficient tools to help them get more out of their relationships with prospects, leads and customers. We've pioneered an ability to apply the holy grail of marketing segmentation (one-to-one marketing) by building websites with an effective blend of sales, marketing and technological brilliance. If your company does not have an efficient way to market one-to-one right now, we can show you the BEST way.
PERSONALIZED, ONE-TO-ONE MARKETING IS WITHIN YOUR COMPANY'S REACH
What is one-to-one marketing? It's how a human salesperson sells products or services. A professional salesperson doesn't use a rigid canned script pitching each prospect exactly the same way every time. Instead, a great salesperson tailors their presentation to each prospect, dynamically adapting it to meet the wants & needs of EACH buyer. If the buyer has an objection, the salesperson will address it right there... not just plow on through a script like copywriting on a website (pitch) page.
We consider the copy-heavy marketing approaches so common on websites a form of one-to-MANY advertising. They are much more like a print ad than how a salesperson sells. The copy is linear- not dynamic- and leaning on it to make the sale means you are treating each prospect identically,
while ignoring their individual wants & needs. If your prospect has a sales objection, how does your website or an email promotion overcome it? It doesn't. It just carries on with a predetermined message flow.
When you visit a good retailer, are they staffed by live salespeople or a mannequin with a speaker playing a canned pitch over and over? There's a for-profit reason retailers spend salaries + benefits money on those live salespeople. Why do you pay YOUR own sales team instead of using mannequins?
One-to-one marketing approaches present a SMARTER digital marketing sales proposition. They leverage ways to use your customer-facing technologies to gain crucial insights about each prospect- even before you know who they are. Then you use these insights to tailor messaging- including non-linear marketing- to each prospect... AS INDIVIDUALS!
For example, it's very easy to acquire basic demographic information about your customers. You may already have some of this. If you sell a product or service targeted to a certain sex, or certain age, marital status, economic position, etc, it makes little sense to blast a promotion to people who are outside of a known buyer profile. You can probably define exactly who buys a specific product or service you sell pretty well.
If- say- you wanted to pitch a product suitable for only people currently on Medicare (a government-backed healthcare program for older Americans), it makes no sense at all to burn cash, time & energy promoting such a product to non-medicare-eligible people. Yet it happens every day in one-to-many models. In general one-to-many marketing is nearly the opposite of one-to-one. If the latter is smart(er) marketing, the former might be considered dumb marketing.
If you currently engage in some dumb marketing, seize this opportunity to let us help you make your model smarter.
While evolving into marketing that caters to individuals is relatively amazing on its own, our one-to-one solutions go even deeper than this. By organizing your website in a simple, alternative way, tracking solutions can be utilized to gain insights into where individual prospect interests are more focused.
For example, a retailer might sell products to demographically diverse customers. However, if a shopper spends much of their time in a certain section of the site, you (can) know that those particular products are especially interesting to that shopper. When you want to promote those types of products, a list of these specific shoppers would likely outperform a blast to your entire database. If you profile that shopper as a type, perhaps a promotion to others that fit into that profile group may respond better than your general database too.
The point: if you set up some simple website tracking to KNOW, your digital marketing will perform better. Smarter and better marketing performance means MORE revenue & profit.
You can see this "smarter" website technology in action right now on major sites like Amazon and Ebay. Pick some product in which you've never had a bit of interest before. Go to both sites, punch that item into search and look at many of the related results. In other words, spend time on them like a seriously-interested shopper for THAT item. Do it again tomorrow. And again a few days from now.
Inside the artificial minds of Amazon and Ebay systems, tabulations are noting that you not only have brand NEW interest in some kind of product you've never looked at before...
but your interest seems very strong RIGHT NOW... because you've looked not just once, but several times over several days.
Check your subsequent promotional emails from both companies. Magically, that product you've never been interested in before will be in them. Go back to both sites after a few days. Magically it assumes that you are still interested in that product and softly (or not-so-softly) pushes it back at you.
If this is a retail scenario with a live salesperson, what do they do: use their human brain to notice you giving stronger attention to some particular product or category in their store and then approach you to try to sell you THAT very thing. A human salesperson won't try to redirect interest to a completely different thing because some marketer decided that this other thing is to be pushed this week/month/year. Human selling ADAPTS to EACH customer. One-to-one marketing attempts to make technology do this too.
Bigger businesses like Ebay and Amazon are already several steps down this road. They have tens of millions of products available to sell each user. "Noticing" individual interests helps them zoom in on very specific products more likely to sell to that person. Their AI technologies will get better and better at this as they keep refining the model.
Your business doesn't need to be left behind. We can help you replicate some of this technological marketing genius... even do a few parts of it BETTER than they do it. Their artificial brain has to try to work through an inventory of everything. Yours can very narrowly focus in on only what you sell. Yours doesn't have to be nearly as complex as theirs to match what they can do today... AND innovate several steps ahead of them because yours has the benefit of focus.
On the email marketing side, you can use one-to-one approaches to make email promotions better connect with your recipients. Many email promotions are one-to-many messages too, meaning the exact same email message & imagery is blasted out to an entire prospect database. Can this "dumb" one-size-fits-all messaging be improved with one-to-one concepts? Of course it can! Consider a simple example...
Suppose you are in the life insurance business. A great way to sell life policies is getting prospects to think about their beneficiaries.
If you were one-to-one prospecting with email, you could dynamically slug in photographs that match demographics to your promotion recipients. Instead of showing every recipient the exact same family photo, you could have your email system pull from a POOL of such photos. The pool would contain photos of all kinds of families of various races and ages.
If your customer database is smart enough to "know thy customer" with basic demographics (if it is not, we can help you with that), each recipient could see the picture of a family that looks much like THEIRS... same race, same age range, etc.
If your database was smart enough to know the SIZE of families, the photo pool could even include photos that match family size too. Thus, the asian parent of 3 children would see an asian family with 3 children. Another asian parent in the list might have only 1 child. The photo in his or her email would show only 1 child.
What are you leveraging technology to do here? Your sales pitches are being customized with image insertions with which the prospect can identify. He or she can better see THEIR OWN family in that email image, accomplishing a subtle-but-very-powerful RELEVANCY punch in the message.
One-to-one technology approaches are doing the same thing. The more the recipient personalizes the pitch to his or her own family, the more tempted they will be to buy a relatively hard-sell product... one that- in this case- only offers ANY tangible benefit if they DIE.
Almost certainly whatever you sell doesn't require leaping such a challenging mental hurdle. Imagine what some one-to-one customizations would do for your proposition! We can help you strategize and implement such cutting-edge marketing tactics. What do you get for the effort? More sales & profit.
While these are extraordinarily simple examples of one-to-one tactical concepts, the key idea is attempting to replicate how a live salesperson would promote the offering in person. In the life insurance example, a live sales professional would directly connect with the prospect, referencing their own family as the beneficiary of the potential insurance purchase. They won't be:
- pitching some OTHER family as beneficiary.
- talking about taking care of the needs of a prospect's THREE children if that prospect only has ONE.
- showing how the benefit will be going to total strangers.
What does YOUR own email marketing messaging do? It too can cater to individual recipients. Do smart-messaging well and it will motivate more prospects to buy. Our one-to-one experts can help you do it well.
REACH GLOBAL MARKETS BEYOND YOUR TRADITIONAL POOLS
If your company has not yet maximized its e-commerce channel, there is a whole world of opportunity to pursue... literally. If you currently target about 370 million english-speaking natives on
a planet of 8 billion people, you are currently limiting your marketing reach to about 5% of the whole. ONLY FIVE PERCENT! What would upping that tiny slice to 12% or 20%+ mean to your revenue? We could help you go global.
Do you have opportunities beyond your own borders? It's very likely. Ask your web team to pull the numbers of sales made outside your home country. Often this simple exercise does 2 things:
- you'll probably be surprised how many international buyers you've had in countries where you haven't made any real marketing efforts, AND
- if you take notice of the concentrations of international buyers, you might already have some key insights into WHERE you might give initial focus- at least SOME marketing tests- in those markets.
For example, if you see that a country like- say- Brazil or Russia or India has a good volume of buyers with no marketing there, there's approx. 214M more Brazilians, 145M more Russians or 1.4 BILLION more Indians where they came from. If a fisherman finds a brand new hotspot where the fish keep biting, he or she will cast some more lines in THAT spot. Are you casting lines in some new spots? Finding even ONE new hot spot could mean catching far more fish THIS YEAR than sticking with only the same-old fishing holes.
Consider developing some custom marketing that caters to standout markets and you'll probably do very well by not requiring ALL of your international buyers to overcome the language barriers, shipping issues, etc. BI can help you with this.
STRATEGIC & TACTICAL INTERNET BUSINESS GROWTH SOLUTIONS
Other BI digital marketing approaches can also yield big growth. We were among the first to make online seminars profitable. We were pioneers in building up large (valuable) databases of opt-in e-zine subscribers and then using inexpensive communication channels to grow loyalty while selling products and services. We've developed many innovative web hooks to drive RELEVANT (not just any old eyeballs) traffic into websites, motivate them to register or buy now and keep them coming back again and again. SEO. PPC. Content marketing strategy. Lucrative subscription models. New lead streams. Mobile. Narrated, interactive, multimedia sales presentations. Viral. And much more!
In short: the Internet offers your company options well beyond what can be accomplished through any other medium. Are you making the most of them? If not... why not?
Limiting your use of this powerful tool to "same old, same old" mostly print advertising approaches is applying 19th-century solutions to 21st-century opportunities.
Our Internet marketing experts can objectively gauge where you are today and help you evolve this part of your marketing mix in lucrative new ways. You can do SMARTER, more effective digital marketing that can take full advantage of the massive upside of being able to promote the whole world.
Invite the Big Innovations team to show you how we can grow this part of your business. Our proven successes can be applied to virtually ANY industry... and even a modest gain in market share on a global scale can yield substantial business lifts. We hope you will invite us to show you superior solutions for getting more out of this VERY lucrative channel.
