PORTFOLIO: INTERNET ADVERTISING CREATIVE

Internet advertising includes a wide variety of ways to promote your offerings online, encompassing forms such as email ads, banners, search engine listings, PPC (pay per click), superstitial, interstitial, spyware, contextual ads, pop-up (and pop under) ads, e-zine, affiliate, video, mobile (SMS text or multimedia), viral and several others. Most employ a handful of ad revenue models known as Cost per Mille (CPM), Cost per Thousand (CPT), Cost per Click (CPC), Cost per View (CPV), Cost per Visitor (also CPV), Cost per Action (CPA), etc. Some of these offer variations within themselves. Dominant ad servers include Google, DoubleClick (now owned by Google), Yahoo!, MSN, AOL, Adbrite and a number of smaller players. Google heavily dominates this group.

Making the Most of your Online Advertising Budget

BI and our specialist network of talent can help you utilize the options that best fit what you are trying to accomplish relative to your online advertising budget. Our experience in direct response marketing is utilized in intelligently targeting your ad exposures so that you are not wasting money showing ads to irrelevant prospects (unlikely to respond). There are a multitude of variables & tactics to maximizing online advertising effectiveness. Unless you are a genuine web advertising guru your budget will yield better results by tapping into expertise like ours. You'll also save a lot of money that is otherwise wasted when less experienced web advertisers choose to rely on too much hope (of success).

This page showcases a very small sampling of some Internet ads we've created for various clients that drove a great amount of the desired action (often linking to direct response-oriented website landing pages that made a hard pitch of "buy now"). Because our network of e-marketers & graphic artists can showcase thousands more, consider these just samples illustrating that we can create attractive, grabbing e-creative to help you sell your products or services. To move through this small sampling, hover over the image so that left & right arrow navigation appears. Click the right arrow to step forward through the samples...

Internet advertising is a fully measurable form of advertising meaning it's easy to OBJECTIVELY distinguish good ads from bad on more than just superficial opinion. While visual design, digital enhancements, etc is important to the image you want to cast the greater question is how well any particular ad accomplishes its objective. We can help you put programs in place to measure the performance of every ad on- and off of- your website giving you a purely objective way to compare the quality of your advertising efforts head to head. This may result in pruning out visually beautiful ads that otherwise fail to deliver on their goal but that's one of the outcomes you gain from the ability to objectively measure the impact of your Emarketing. The alternative is often wasting opportunities (and money) to sell your offerings with a lot of pretty ads that don't drive many sales.

The small selection of e-advertising shown above performed well for our clients as measured by revenues & customer conversions. Our large, subcontractor network would have thousands of other such examples in their own portfolios. We would welcome the opportunity to create an effective advertising program and/or a selection of Internet ads for your company to illustrate the BI difference in the most tangible way. Contact us for a FREE consultation.