VIRTUAL SALESPEOPLE

BUSINESS SHOW & TELL IS HIGH IMPACT FOR ONLINE SALES

Remember "show & tell" when you were a kid? Remember how much FUN it was to show your "gee whiz" product to the class and tell them all about it? It was a powerfully effective way to pitch a product to an audience.

And it still works well, right? You have your sales team doing the adult version of same game- only now the product is your business offerings. And you need your audience to do more than just see & hear the presentation; you need them to BUY it... RIGHT NOW! So if show & tell works so well when your salespeople do it in person, why aren't you using this thoroughly-proven sales approach on your website?

Relying on text & static image promotional messaging to sell on your site is old school. The web was intended to be so much more than just old print marketing concepts being displayed on your prospect's screens.

We have substantial experience in the creation and design of multimedia tours optimized for the Internet and capable of selling your products and services using interactive animation, video and audio narration. We've developed cost-effective innovations which can help you showcase your offerings in ways that will be years ahead of your competitors.

Instead of presenting another boring "me too," copy-heavy web page, add a custom-designed Internet infomercial and watch your sales soar!

Think of it like your own on-demand, virtual salesperson or web commercial ready to sell your products or services with your very best pitch 24 hours a day, 7 days a week, 365 days a year. This virtual salesperson can offer perfect delivery of the pitch EVERY SINGLE TIME. And once in place, they work for FREE: weekdays, weekends, days, nights & holidays.

STREAMING VIDEO IS NOT ALWAYS AN OPTIMAL SOLUTION FOR INTERNET MULTIMEDIA

There are MANY technologies that can enhance your sales messaging along these lines. It's likely you've been exposed to the most common ones- steaming media (video & audio). These are often in some variation of formats like HEVC (h.265), h.264, WEB-M, OGG, sometimes referenced with other names like MP4, Quicktime, and Windows Media. There's cutting-edge 8K resolution video, increasingly-mainstream 4K UHD, along with 1080p & 720p high definition, SD and all kinds of resolutions in between. Some people think of them by the names of popular streaming media hosts like YouTube, Vimeo and others.

Web video offers marketers the ability to do ANYTHING that can be done in any other form of video, from the cheapest quality of some local cable used car commercial to the maximum "WOW!" of network broadcast graphics and/or big budget movie trailers. Some companies will simply take their polished television commercials and render them for web media, delivering the very same commercial for their website audience.

THE BIGGEST UPSIDE

...to using streaming video is this complete flexibility to show ANYTHING at up to MIND-BLOWING QUALITY of the finest video & audio production. Imagine the most impressive scene you've ever viewed in a movie or TV show and that very same scene could be streamed on the web.

BI resources can help you create your own "WOW!"-quality streaming media rivaling anything you've ever seen from competitors. We work at ANY resolution and render in any format to display on any host.

Unlike the limitations of television advertising or infomercials, the Internet removes time limits: you can use exactly the RIGHT amount of time to fully pitch your product or service.

Trying to jam a marketing message into TV's 10, 15, 30 or 60-second commercial slots and upwards of 30-60 minutes for informercials often means cutting out parts deemed important to the marketer. Here, you are free to spin the WHOLE message.

THE BIGGEST DOWNSIDE

...to streaming media is in its bandwidth-hogging nature. Streaming media- particularly streaming VIDEO- requires trade-offs based upon each viewer's unique circumstances. TV advertisers can take certain things for granted such as the large size of the playback screen and the big (bandwidth) pipes of cable & satellite providers, which guarantee a relatively smooth flow of the video & audio from advertiser to viewer. When was the last time you had to watch a TV commercial at a smaller size because you didn't have enough cable bandwidth to see it full screen? Or when was the last time a cable television show needed to buffer for a while before you could watch it?

You can't take such things for granted with Internet streaming media. A segment of your prospective customers may have broadband connections that match or exceed your own. They should be able to see such media as you see it. On the other hand, other prospects may have slower connections. They will need to either be patient while the video buffers- sometimes again and again during a presentation- OR they may need to select a smaller version of your stream (reducing the width & height on their screen).

Too many times, we've seen companies try to use web video at their (internal) preferred sizes, because "it plays just fine on MY computer." Not every prospect has a robust business broadband connection. Such thinking can deliver a very poor experience for many prospects & users, which is missing the entire point of using such media in the first place... especially for marketing purposes.

Per recent analysis by the FCC, better than 25% of American citizens DO NOT HAVE access to a minimum broadband standard: 25Mbps down & 3Mbps up. Meanwhile, business internet is almost always above 100Mbps with many embracing Gigabit broadband at 1,000Mpbs or higher.

When testing a video stream internally, you might not even be streaming it from the Internet at all. Instead, you might be using your business network for that stream or even watching it play native on the computer on which it was developed. Business networks are often at least 1000Mpbs and sometimes 10,000Mbps. So little wonder why a video can stream just fine at the office but not run so well for prospects viewing at home. Especially if many of your customers reside in rural areas- much of that 25% live outside of major urban centers- testing or developing for your market's accessibility is much more important than how well it plays internally.

The point? If you leverage streaming video- and YOU SHOULD- be sure to consider what your market can smoothly stream. Your buyers are not sharing your robust network or business broadband connection. Develop for THEIR lens.

MINIMIZING THE BANDWIDTH HOG: EFFICIENT MARKETING STREAMING MEDIA ALTERNATIVES

BI has very skilled resources for helping companies do anything they want to do in streaming mediums. Our core competencies in growth disciplines like marketing add the extra dimension of focusing on the main objective of utilizing such solutions: to motivate a prospect to do something... like buy a product or service. More simply: we think about such issues as those shared in the prior section and offer ways to still accomplish your objectives in such mediums, while overcoming tech problems like variable and thin bandwidth.

For example, there are several mainstream technologies that can simulate a full streaming video experience without actually pushing all that video data through variously-constrained pipes. One has the complicated name of HTML5 + H.264 + Javascript. Both H.264 and the newer H.265 or HEVC have streaming video capabilities which make both candidates for the bandwidth-hogging issues that adversely affect prospects with slower connections. HTML5 & Javascript offers bandwidth-stingy ways of creating some visual punch without the high-bandwidth requirements.

By "bandwidth stingy," we are referring to ways to create some on-screen eye candy without requiring viewers with slower connections to watch in either tiny video player windows or wait over and over while a bandwidth-hogging stream buffers. We keep our eyes squarely on the target: to make a sale.

Make the selling experience as dazzling as possible for the broadest base of prospects.

Leveraging these alternative technologies provides a great way to do that.

The next page shares:

• specific applications where multimedia messaging works really well,
• how to use it to break into new, much-larger markets, and
• how we can help you do it all right.

Interested? Just click the "NEXT" button...