Collective Brilliance can give your business the most pertinent information in uncovering the next big thing(s). It is a process of strategic
marketing analysis that thoroughly examines your business in 3 dimensions. In short, it taps the brilliance of your team, your customers, and
your competitors to give your business a significant edge.
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Below, find 3 more brief descriptions of innovations proven to yield substantial profit for financial publishers or investor educators. Combined
with those on the previous page, these 7 turnkey solutions tend to be among the most crucial distinctions that separate
the new customer acquisition, revenue and profit growth for the “kings” of
the space vs. everyone else.
Just below this list you can check boxes of those innovations in which you are interested, requesting a free consultation so that we can show
you how to better apply them to your own unique situation.
5.
New Product: Few things can fire up revenues better than a hot new product that everyone wants to buy. As little as one
killer new product can help an FP blow by their revenue goals, and set themselves up for lucrative renewals for many years to come.
The biggest key to success is hitting a demand bullseye, which is achieved by adopting a customer-driven product development approach. A customer-centric
new product is designed by tapping into the collective brilliance of those who do the buying. It also draws upon the "best of" elements from direct
competition as well as internal innovations uniquely your own. This 3-dimensional approach maximizes the chances
of hitting a home run.
The FP industry typically builds a new product to internal taste(s) and then goes in search of a market. BI can help you flip this around so that the market
of hungry buyers actually helps you build the product they want to buy. The very few FPs that do it this way tend to be the ones that are growing faster
than everyone else. Could your product development model benefit by layering in demand-driven creative brilliance? Learn
More
6.
Strategic Plan: The typical FP started out with one or two people who wore all the hats in the business. They controlled
everything because they did everything. The businesses that grow into huge successes do so because a special few of these entrepreneurs
recognize that they eventually have to get out of their own way. Unfortunately, significant FP growth is often hard capped at the maximum
productivity of the leader(s) who just can't let go. They want to personally control everything to such a degree that they become their
own company's biggest bottleneck. How can they retain this absolute desire for control while delegating away many of the responsibilities
key to growing beyond their maximum personal productivity?
Developing a strategic plan is the optimal way for a leader to guide growth without having to be personally involved in the details. By laying out a written
plan for growth, the leader meets their own need to control while empowering their team to take on the responsibilities that desperately need to be delegated.
A good plan also unifies the whole team toward common, measurable objectives in a way that "flying by the seat of your pants" can never approximate.
If your business is constrained by productivity bottlenecks, a strategic plan is a very powerful growth solution. It is THE very best
way to maximize the productivity, creativity and ROIs of your human resources.
A very polished strategic plan is also important when you want to start this kind of business, take on partners, seek capital from investors
or bankers, or when you want to sell the business. This use of a plan aims at motivating strangers to find great value in putting money
into your business, often for little more than the potential for some future return. An FP entrepreneur interested in selling out entirely
or taking on some partners in the next few years is very well served to immediately adopt a planning culture in which they can demonstrate
an ability to perform against written goals & tactics. This results in tangible proof the the business can perform. It helps amp
up the valuation of the business when you are pitching it to a buyer or investor and showing them a plan that illustrates additional growth
potential.
Learn
More About Strategic Planning
7.
Multimedia Marketing: Long copy email promotions that look like 1990’s Direct Mail promotions are wearing out
their welcome. The vast majority of them look so much like every other email promotion from your competitors, they are immediately flowed
into your prospect’s
trashcan... long before they get a chance to even pitch your product. As Apple marketing would say: “Think different!” There
are many other ways to sell on the Internet rather than sending another 9000 words and a few static images in one (very) long email.
For
example, over 60% of the FP target market uses a broadband Internet connection. Knowing this, are you exploiting the much more powerful
messaging capabilities of video, audio, webinars, vodcasts, podcasts, infomercials or other multimedia tools to sell your products?
Our team can create turnkey multimedia presentations that will sell for you 24/7. We favor intelligent technologies that deliver a big-screen experience-
even through a dial-up Internet connection- making it fully accessible to all 100% of your target audience. Instead of the one dimensional impact of copywriting
alone, a narrated presentation can blend in inflection, audible emotion, etc.- all the powers of the human voice- to more thoroughly grab your prospects
and help them bond with you in ways that can never be matched by even the best copy. Instead of hoping that all prospects will not bail out of the linear
flow of long-copy direct mail or email, you can sell thorugh a BI-designed multimedia presentation that offers interactive features so that your prospect
can see what they want to see when they want to see it, and “buy now” at any moment, rather than having to work all the way to page
23.
BI can create original multimedia presentations for you in any format (HD, SD, Flash, etc) for any purpose (email marketing, website, CD-ROM, DVD, direct
mailers, trade show promotions, television, tangible bonuses for your hard offers, etc). A terrific test is to base the creation on your current control
package, pitting old school long copy marketing against this medium in a head-to-head showdown. Long copy email is a tired, overused tactic. Show your prospects
something fresh & new,
and win more tangible ROIs by rising above the "same
old, same old." Learn
More About Multimedia Marketing
5.
New Product: Few things can fire up revenues better than a hot new product that everyone wants to buy. As little as one
killer new product can help an FP blow by their revenue goals, and set themselves up for lucrative renewals for many years to come.
6.
Strategic Plan: The typical FP started out with one or two people who wore all the hats in the business. They controlled
everything because they did everything. The businesses that grow into huge successes do so because a special few of these entrepreneurs
recognize that they eventually have to get out of their own way. Unfortunately, significant FP growth is often hard capped at the maximum
productivity of the leader(s) who just can't let go. They want to personally control everything to such a degree that they become their
own company's biggest bottleneck. How can they retain this absolute desire for control while delegating away many of the responsibilities
key to growing beyond their maximum personal productivity?
7.
Multimedia Marketing: Long copy email promotions that look like 1990’s Direct Mail promotions are wearing out
their welcome. The vast majority of them look so much like every other email promotion from your competitors, they are immediately flowed
into your prospect’s
trashcan... long before they get a chance to even pitch your product. As Apple marketing would say: “Think different!” There
are many other ways to sell on the Internet rather than sending another 9000 words and a few static images in one (very) long email.