So you want to write an investor newsletter? Investor newsletter publishing- often called financial publishing - can be a very lucrative business. How lucrative? While the current “kings” of the space earn more than $100 million in annual revenues, even a one-person company can realize 7-figure revenues with customer-centered products and highly effective marketing.

WHAT YOU NEED TO SUCCEED: THE CRUCIAL CHECKLIST
  •Skills at research, quality writing and picking specific trades that investors or traders can follow.
  •Dedicated time to do this work well. Quality almost always takes time.
  •Location in which to do this work well. This doesn’t mean you have to lease office space; this kind of business can be run from anywhere on Earth with Internet access.
  •Equipment (reliable hardware, software, etc) on which to do great work.
  •Talent for all of the things needed on the business side: marketing, sales, website, product development, tactical planning & execution, etc. These are all services that we offer to do with- or for- you.
  •2 kinds of focus: a great focus on consistently & regularly producing the highest quality deliverables for your customers, and a separate focus on continual execution of marketing tactics. Bigger successes are realized by delighting & retaining the customers you have, while always working hard to acquire new subscribers. It is usually difficult for ONE person to be able to do both well. BI talent can offer significant value in the acquisition & retention functions, in up to turnkey solutions for you.
  •Relationships with an accountant, lawyer, marketing talent, business advisor, etc. All can be contractors engaged by your business as needed. BI can help you connect with talented contractors experienced in this industry.

Click the right arrow to step through this interactive flash presentation, which will give you a modest sense of how our talented team can help you move from concept to product launch and beyond...

OTHER HELPFUL ASSETS
Here’s some other elements that can prove helpful- but are not absolutely required- in growing this kind of business...
  •A good story helps prospective subscribers bond with a new guru. Prospective subscribers want to buy from someone who appears to know more about the markets than they do. Regardless of your history, BI can help you craft a good story.
  •Entrepreneurial drive & determination- as in any type of startup business, the investor newsletter entrepreneur must be self-driven and committed to give it all they have. You will be competing against long-established companies with deeper pockets and larger staffs. Carving out a successful niche requires intense dedication to thrive against the odds. Part-time or “when I have time” efforts tend to yield commensurate business results. Once you get to critical mass (the point at which new subscriber revenue inflows exceed the cost of ongoing operations plus growth initiatives), demands on your own time & energy can begin to diminish.
  •A passion for exposure The most successful newsletter publishers strive to appear to be EVERYWHERE they can be seen, heard or read by an audience likely to be interested in their product mix. We refer to this as proactive PR, because it involves dedicated time & energy output to get articles printed in the major industry publications, appearences on the major business channels, (unpaid) exposure on major investor portal websites, etc. More simply, you want to strive for a specialized form of fame because prospective subscribers are more likely to buy from someone with which they have some level of awareness, rather than from some stranger that blasted them yet another marketing promotion today.
  •Startup cash to help you get established and fund marketing tactical execution. Startup capital can help you engage talent like ours to work for/with you, shortcutting the path to a best-in-class business model, as well as the timetable it takes to harvest lucrative, recurring profits. The classic entrepreneurial workload burden in not nearly so onerous when you can use cash to buy your way to key levels of success. Trying to grow this kind of business with no startup cash tends to be a very slow growth proposition (years). BI can help you raise startup cash if you are willing to take on investors or partners.
  •Presentation skills- public speaking capabilities can help build your subscriber base. Seminars, trade shows, educational presentations, etc. all offer an excellent opportunity to impress an audience likely to be interested in your kinds of offerings. Good presentation skills also help you with mainstream PR, such as appearing on business television channels, radio, etc.
  •Managerial talents if you aspire to grow the business beyond your own maximum production capabilities. Visualize a small team working for you if you want 8-figure revenues, and a larger staff if you want to eventually become one of the "kings" of this space.
  •Unique selling proposition (USP) A USP is something that distinguishes your offerings from the crowd (the key word is "unique"). Ideally, it is a great, succinct answer to "what's so special about your product?" or the meatiest short answer to "why should I buy your newsletter?" BI can help you determine your USP.
  •Connections- can anyone in your network of friends & family help get you in front of prospective subscribers? Anyone in your network a good lawyer, accountant, etc? Do you already have a sizable list of prospective subscribers that might be interested in your new product? Is there anyone who would make a good partner(s) or content contributor(s)? Etc.

We encourage you to take advantage of our FREE Consultation, so we can help you think through any of the initiatives that go into a successful startup in this industry. We can also provide you with our list of common & costly mistakes often made by new startups when they try to become an investor newsletter publisher on their own.

If you are already a somewhat established publisher looking for ways to significantly grow your revenues, be sure to review the 7 key investment newsletter business growth solutions, highlighting 7 strategic options to better compete with the most profitable players in the space.

The BI team has very deep experience within the investor newsletter publishing industry. Our resumes include long-term tenures employed by some of the most successful trading gurus. Since we started BI in 2004, we’ve been advisors, consultants and contractors for a diverse mix of small, medium and large financial newsletter publishers. We are the ONLY full-service firm in the world with direct experience in all aspects of growing this kind of business. Engaging our core team- which also connects you to up to 41 of the best subcontractor specialists serving this space- is a great way to maximize your chances of success and accelerate your path to profitability. Use our FREE Consultation to get a feel for how well we know our stuff, and how much we can bring to your personal ambitions within this industry.