7 QUICK WAYS TO GROW YOUR FINANCIAL PUBLISHING BUSINESS

2. A Telesales Team Can Increase Marketing Campaign ROIs by 3 to 6 Times

Some of the most profitable players in the space have a crucial secret of success. They know that using a cost-efficient telemarketing team to support their marketing acquisition, upsell, cross-selling & renewal campaigns dramatically increases ROIs by three to six times. That's:

• 3 to 6 TIMES MORE sales conversions.
  
• 3 to 6 TIMES MORE renewal orders.
  
• 3 to 6 TIMES MORE upsells & cross-sales.

If your business is depending on marketing alone- like many industry competitors- imagine your own results multiplied by 3 to 6 times! Adding a quality telemarketing model is a great way to explode your revenues.

BI has a long history of helping companies harvest the profit-multiplying power of telesales. We can help you cost-efficiently test your way into a telemarketing solution so that you can sample the dramatic impact before making much of a commitment to this new powerful asset. Whether you would want to install your own team or use a proven outsource solution BI can help you every step of the way. What would 3X-6X better results mean to your business this year?

If you already have phone sales/service agents BI can draw upon multi-company experience to help you increase revenue-per-salesperson. Even small improvements in this metric can add up to substantial gains over the course of the year.

 Telesales Solutions

3. Modernize Your Newsletter, Education or Charts & Tools Product

Do your products look outdated? There was a time when making a newsletter look like it was created on a typewriter was perceived to be a benefit. That time- like that typewriter- is long gone. Today children use modern software to produce very polished documents. Are you still asking people to pay you $100+ per year for a newsletter that looks like it was designed in the 1980s or 90s? A sharp, modernized design- like the BI designs shown below- makes a much better, "WOW!" first impression- a major key to building up your product's perceived value. Blending into a very dated (looking) crowd is not THE way to grow your business.

You may also need killer function to go along with that new eye-grabbing form. If you allow BI to help you modernize your product, we can:

• draw upon well over a decade of FP industry market research to enhance your product with customer-desired features that are not there now,
• help you engage your existing subscribers so that you incorporate their cumulative desires,
• help you weave in direct competitor features so that prospective buyers see little reason to buy elsewhere,
• work with you to blend in any exclusive mobile, print or Internet innovations you’ve always wanted to add,
• open new revenue channels such as the iTunes, Android, Windows, etc mobile markets which include hundreds of millions of prospective subscribers, some of whom are longing for what you can provide delivered on their iPads, iPhones, iPods, Android, webOS & Windows-based devices. This market is more than 100 times larger than the market in which nearly all of your competitors fish for new subscribers. And it's rapidly growing every day.
• do up to all of this without making the actual production of the letter any more complicated than it is now (we can probably make it easier to publish each letter).

Great marketing always involves striving to win in all of these dimensions. Let our talented team help you make your product(s) much more appealing. A product enhanced with the best customer & competitor-driven features and long-term industry research, blended with any new ideas you have and packaged in a modern, standout design can win you major points with your existing base (measured in record renewal revenues) while attracting new customers much more effectively than showing that same old, tired design that was last updated how many years ago??? One of our original designs just had a cameo in a major motion picture. Ask BI how we can help you stand out from the crowd.

4. Modernize Your Website To Attract More New Buyers & Retain More Customers

Many FPs put up their websites long ago. And it shows! A tired design doesn’t maximize lead and customer conversions; it tends to immediately undercut perceived value in everything you offer and drive potential buyers away (after all, if you as seller don't put much into showcasing your company and products to the fullest why should a prospective buyer believe there is much value in your company and products?). There’s a profit-oriented reason why retail stores regularly renovate their storefronts. Does your website cast a modern image that motivates visitors:

• to stay?
• to share their contact information?
• to buy your products?

From a design perspective, does your website make you look like a cutting-edge alternative for individual investors or a company that might not even still be in business? When you review competitor websites do you wish that your site was as polished? We can help you leap ahead of the competitive landscape with a cost-efficient website modernization project.

When BI builds or renovates a website, function follows form. That means we draw upon all that we’ve learned from working with some of the most successful players in the space. We also utilize exclusive and cumulative market research to design customer-centered sites that wow prospective buyers. We analyze direct competitor sites to insure that any “best of” features can make it into our client’s new site mitigating reasons for prospective subscribers to shop elsewhere. Consider these questions:

• Is your website loaded with the crucial marketing & sales hooks to maximize lead capture and customer conversions, new acquisitions, upsells & renewals, organic search discovery (SEO), etc?
• Does your site imagery link with your product design to showcase a professional, unified brand? Or do your products & website look (up to) completely disconnected?
• Does your website offer all 3 of the crucial product types to compete against the most successful companies in the FP industry?
• Is your Ecommerce flow smooth & intuitive or do you notice you are losing too many prospects before they finalize their order?
• Are your subscribers given channels through your site to help you evolve it to continuously delight them? Does the site help them realize enhanced value in the products they buy from you motivating them to give you profitable renewal dollars year after year?
• Is the site warm & welcoming for those crucial first-time visitors enticing them to give your product a try or at least share their contact information so that you can exploit this no-cost source of quality, relevant leads through subsequent low-cost tactics like Emarketing?

Website technologies evolve very quickly. If you are not close to cutting-edge, opportunities to grow are decaying right out from under you. BI has mastered the art & customer-centered "best of" functionality of website design or modernization for financial publishers. Use our proven solutions to jump ahead of the pack.