A good amount of our business comes from referrals: one happy client introducing us to another business in need. If you happen to have relationships with entrepreneurs or business decision-makers looking for some added help toward growing their business, consider referring BI to them. We have a lucrative referral program which discreetly pays 15% of first year revenues collected from any new clients referred. It's a very easy way to make money on efforts as little as making a few phone calls or sending a few emails.
We typically pay out those referral rewards in cash (many tens of thousands paid to individual business matchmakers over the years). But someone interested in engaging our services for their own business could opt to apply those rewards toward BI fees. A sufficient-sized referral(s) could mitigate up to ALL of our cost resulting in you getting our full quality of service for little-to-nothing out of pocket!
If you happen to have a list of customers or a network of relevant contacts with which you occasionally communicate (perhaps by blog, newsletter, email, etc), we could work with you to facilitate the introduction. For example, we could create ads or sponsorship banners as if we are an advertiser. We could also ghost write business growth content for your newsletter or blog with a few links pointing readers to BI for more information. If some of your followers click through and then engage BI, it would qualify within our referral rewards program. We could promptly send you the money, give you the equivalent value in BI services or some combination therein. If your business matchmaking yielded more referral rewards than the total cost of BI services, you could enjoy a scenario in which WE are paying YOU to work for your company.
If you are interested in tapping into BI expertise to help your business grow, leveraging some relationships you may already have could yield a win:win:win scenario for all involved.
7 QUICK WAYS TO GROW YOUR FINANCIAL PUBLISHING BUSINESS
Well-Proven Ways BI Can Help You Set Profit Records This Year
Below, find 3 more brief descriptions of innovations proven to
yield substantial profit for financial publishers (FP) or investor educators.
Combined with those on
the previous page, these 7 turnkey solutions
tend to be among the most crucial advantages that distinguish the
new customer acquisition, revenue and profit growth for the “kings”
of the space vs. everyone else. Just below this list you can check
boxes of those innovations in which you are interested to request
a FREE consultation, so that we can show you how to better apply
them to your own unique situation.
5. New Investor or Trader Product to Revitalize Prospect & Buyer Interest
Few things can fire
up revenues better than a hot new product that everyone
wants to buy. As little as one killer new product can help
a FP blow by their revenue targets and set themselves up
for lucrative renewals for many years to come.
The biggest key to success is hitting a demand bulls eye which
is achieved by adopting a customer-driven product development
approach. A customer-centric new product is designed by tapping
into the collective brilliance of those who do the buying. It
also draws upon the "best of" elements from direct competition
as well as internal innovations uniquely your own. This
3-dimensional approach maximizes the chances of hitting a
The financial publishing industry typically builds a new product to internal taste(s) and then
goes in search of a market. BI can help you flip this around so that the market
of hungry buyers actually helps you build the product they want to buy.
The very few FPs that do it this way tend to be the ones that are growing faster
than everyone else. Could your product development model benefit by layering
in demand-driven creative brilliance?
The typical FP started
out with one or two people who wore all the hats in the
business. They controlled everything because they did everything.
The businesses that grow into huge successes do so because
a special few of these entrepreneurs recognize that they
eventually have to get out of their own way. Unfortunately,
significant FP growth is often hard capped at the maximum
productivity of the leader(s) who just can't let go. They
want to personally control everything to such a degree
that they become their own company's biggest bottleneck.
How can they retain this absolute desire for control while
delegating away many of the responsibilities key to growing
beyond their maximum personal productivity?
Developing a strategic plan is the optimal way for a leader to guide growth without
having to be personally involved in the details. By laying out a written plan
for growth the leader meets their own need to control while empowering their
team to take on the responsibilities that desperately need to be delegated. A
good plan also unifies the whole team toward common, measurable objectives in
a way that "flying by the seat of your pants" can never approximate.
If your business is constrained by productivity bottlenecks, a strategic plan
is a very powerful growth solution. It is THE very best way to maximize
the productivity, creativity and ROIs of your human resources.
A very polished strategic plan is also important when you want to start this
kind of business, take on partners, seek capital from investors or bankers or
when you want to sell the business. This use of a plan aims at motivating strangers
to find great value in putting money into your business often for little more
than the potential in some future return. An FP entrepreneur interested in selling
out entirely or taking on some partners in the next few years is very well served
to immediately adopt a planning culture in which they can demonstrate an ability
to perform against written goals & tactics. This results in tangible proof
that the business can perform... with and without them. It helps amp up the valuation of the business when
you are pitching it to a buyer or investor by showing them a plan that illustrates
additional growth potential.
7. Multimedia Marketing Solutions: Prospects Are Tired of Long Copy Email & Mail
email & mail promotions that look like 1980’s & 90's Direct Mail
promotions are wearing out their welcome. The vast majority
of them look so much like every other email promotion from
your competitors they are immediately flowed into your
prospect’s trash can... long before they get a chance
to even pitch your product. As Apple marketing would say: “Think
different!” There are many other ways to sell on
the Internet rather than sending another 9000 words and
a few static images in one (very) long email.
For example, over 70% of the FP target market uses a broadband Internet connection.
Knowing this, are you exploiting the much more powerful messaging capabilities
of video, audio, webinars, vodcasts, podcasts, infomercials or other multimedia
tools to sell your products? Or are you still clinging to print marketing concepts popular in the eighteenth & nineteenth centuries?
Our team can create turnkey, multimedia presentations that will sell for you 24/7.
We favor intelligent technologies that deliver a big-screen experience- even
through a dial-up Internet connection- making it fully accessible to all 100%
of your target audience. Instead of the one dimensional impact of copywriting
alone, a narrated presentation can blend in inflection, audible emotion, etc.-
all the powers of the human voice- to more thoroughly grab your prospects and
help them bond with you in ways that can never be matched by even the best copy.
Instead of hoping that all prospects will not bail out of the (always) linear flow of
long-copy direct mail or email, you can sell through a BI-designed multimedia
presentation that offers interactive features so that your prospect can see what
they want to see when they want to see it and “buy now” at
any moment rather than having to work all the way to page 23.
BI can create original multimedia presentations for you in any format (HD, SD,
H.264, Flash, Quicktime, Ogg Theora, WebM, HTML5, etc) for any purpose (email marketing, website, CD-ROM, DVD, mobile, social network, direct mailers,
trade show promotions, television, tangible bonuses for your hard offers, etc).
A terrific test is to base the creation on your current control package pitting
old school long copy marketing against this medium in a head-to-head showdown.
Long copy email is a tired, overused tactic. Show your prospects something fresh & new
and win more tangible ROIs by rising above the "same old, same old."