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RIAs, INSTITUTIONS, BOUTIQUES, BROKERAGE FIRMS: INVESTOR NEWSLETTER PUBLISHING MAXIMIZED

Registered Investment Advisors, Institutional Research Firms, Boutiques,
Wealth & Money Managers, Brokers, Investment Banks and Similar Can
Shout From the Rooftops Publishing Interesting, Exciting Communications

Delight & Bond With Existing Clients While Effectively Attracting New, Highly-Qualified Customers

Registered advisors, institutional firms, wealth management groups, brokers, financial planners, etc are frustrated by regulatory compliance crushing their ability to share their genius with clients & prospectsWe know the following are just a few of the all-too-frustrating, "you can't do that" experiences in your regulated research and/or advisory space...

  • You have stellar research and want to showcase it in exciting ways to further bond with existing clients and attract new business. You brainstorm various communication concepts within your firm and compliance & regulation crushes every idea.
  • You foresee many opportunities for existing clients & prospects and want to communicate them through some form of proactive (newsletter-like) publications or Internet mediums. Again, compliance & regulation shoots it all down.
  • You win some kind of award for your work or want to tout some of your career accomplishments with your clients or prospects. Regulations & compliance demand so much specific detail that it lets up to ALL of the air out of your intended message.
  • You want more freedom to market your rich capabilities at picking trades, forecasting market movements and so on in a customer & prospect-grabbing, upbeat manner... messaging that would be "must-see" for your target market. But yet again, compliance & regulation kills those kinds of business growth efforts too.

There is a low cost & relatively simple way to do all of what you want to do and more. It's a smart, long-proven way to wave goodbye to the merciless crush of regulatory compliance... a business innovation you can definitely implement at your company shielded by the most fundamental of our Constitutional rights: freedom of speech & freedom of the press. The SEC, CFTC and similar are explicitly forbidden from regulating it.

And you can even make a lot of additional business revenue at it too.

How Regulated Investor & Trader Research Companies Freely Communicate Their Greatness...

If you are a registered investment advisor, institutional or boutique research firm, money or wealth manager, brokerage, investment banker, stock/options/futures/etf/mutual fund/commodities/currency/etc. analyst, fund manager or similar (any B2B and/or investor & trader-serving companies that have to register with investment advisory regulatory entities), there are enormous business & customer communication opportunities in launching what is known as a financial publishing division at your company. A key legal decision from 1985- Lowe vs. SEC is a good place to start. It will help you recognize that Financial Publishers (hereafter FP) are largely segregated from many of the regulatory-driven growth constraints & challenges your company faces every day. Very simply, FP businesses are publishers. As such, they are shielded by first amendment protections. Many of the business growth ideas & tactics- even simple advisor:client communications- that get crushed under the weight & red tape of regulation & compliance can be utilized with no issues in your own FP small business unit (SBU). If your company had a FP SBU, you could capitalize on such innovations there rather than just dismissing them as yet another thing you can't do within the painful limitations of existing constraints.

Some FP businesses encroach on your registered-side territory as part of leveraging their research capabilities in growing their businesses over time. One result is ever-increasing competition in YOUR space. The intrusion is driven by a growing number of their subscribers & customers requesting the opportunity to have their money managed directly- something an FP entity on its own is not allowed to do. When that segment of their business grows big (loud) enough, the strategic solution is often to create a registered-side business unit for those wanting that level of service. They don't even have to cold call to grow their (money management hungry) client bases. They just provide an ever-growing pool of people whatever level of service they desire. You know how hard you work to add just ONE quality new account; an FP unit can make it easy to add many such accounts every month... with no cold calling.

If you've made many futile pitches of communications & publishing-oriented ideas as potential ways to grow your registered-side business (only to have them crushed by compliance), consider this proof that your instincts are absolutely right. They are! The problem is trying to execute within the business and regulatory structure currently in place. You can't do much of that kind of stuff there (especially in most of the ways you'd really like to do it)... so think differently!

Creating a simple FP SBU is mirroring the move of those financial publishers who are increasingly trespassing on your space. With your very own FP SBU the heavy weight of compliance and regulation is significantly reduced:
  • Everything you see them doing, you'll be able to do too.
  • You can shout your greatness from those rooftops... just like they do.
  • Your clients & prospects can hear- and be excited by- those messages & the research or education you've always wanted to share with them if you were only able to get such communications through compliance.
  • More prospects will respond by becoming new clients, just like they do for financial publishers.

THERE IS NO SEC, CFTC or other regulatory compliance department for FPs just like the Wall Street Journal, Barrons, IBD, Forbes, investor & trader blogs, E-zines, websites, newsletters, netletters and countless other magazines, books, ebooks, etc are also outside the purview of those regulatory bodies. You flex your first amendment freedoms by giving yourself a job in BOTH entities- in the registered-side AND in your new FP SBU- and make the most of that remarkable new communications versatility afforded by the latter. A high volume of new prospects are more likely to discover your greatness through the FP-side communications and then seek out your money management services. And won't all of your registered-side clients appreciate getting to regularly hear your own thoughts & views about the markets, recent & future trades, etc... exactly as you want to share them?

Showcase Wow in an Exciting, Exclusive Internet, Mobile or Print Newsletter Clients Will Love

It's important to understand that this option significantly differs from using centralized services that provide a generic, white label newsletter on which you can attach your name & firm brand. That's a nice service but the messaging is still thoroughly watered down by regulations & compliance... so white-washed and toothless that it's a wonder if any of it gets read. Plus, that's not sharing YOUR OWN brilliance with your clients, just generic content from someone else that clients are very likely to also get (in an exact copy) from your competition using the same outsource service.

Registered advisors, institutional firms, wealth management groups, brokers, financial planners, etc LOVE the freedom to communicate with their clients FREE of SEC, CFTC and similar regulation & compliance constraintsA financial publishing unit will allow you say whatever YOU want to say about positions, forecasts, personal achievements and so on. It won't be stamping your name on boring, generic content and then hoping your clients will be pleased... or even interested. It gives you complete control over a vehicle in which you can share YOUR individual enthusiasm, your unique genius about trades & markets, successes & potentials. Because it is exclusively your own content that followers won't be able to get from dozens or hundreds of other firms, it acts as an additional, powerful bonding tool to help you retain their business. It is also an enticing hook to attract many brand new clients.

Through this medium, you can finally capitalize on almost ALL of those ideas that have been deflated- or outright crushed- by "you can't do that" regulatory compliance. Set up & managed properly, both business units- registered & unregistered- coexist, often for many years... even decades. There is enormous precedent for the harmonious existence of registered & unregistered entities under the same corporate umbrella. Great research in one of them can be the same analysis & qualitative production underpinnings for the other. As a registered-side company, you can significantly grow your business by making that mirrored move. There are no downsides, it's all just a matter of putting the pieces together in the right way- something our experts can help you do to the max.

Need another reason to explore the FP SBU innovation? Here's the best one of all...

Start Your Own FP to Multiply Company Sales by THREE OR MORE Times

In every instance in which we've observed players with company units in both spaces, the FP arm tends to dominate in terms of revenues, profits, new customer acquisition volume, etc. The revenue multiplier is usually 3 or more times, meaning if whatever you generate now in total revenues is $X, leveraging some of the same output in an intelligently-assembled FP SBU is probably worth at least 3 TIMES $X... or more. More simply, if you currently have a $10M-$30M per year registered-side business, adding a FP unit can probably increase your overall revenues to $30M-$90M+ per year. Even the $1M-$10M per year boutique can appreciate the 3+ times multiplier with a new FP SBU.

FP business unit revenues scale with subscriber volume. This table illustrates FP revenues at various levels of average annual revenue-per-subscriber...

Quantity of Subscribers
$150/yr
$250/yr
$350/yr
$450/yr
$550/yr
10,000
$1,500,000
$2,500,000
$3,500,000
$4,500,000
$5,500,000
25,000
$3,750,000
$6,250,000
$8,750,000
$11,250,000
$13,750,000
50,000
$7,500,000
$12,500,000
$17,500,000
$22,500,000
$27,500,000
100,000
$15,000,000
$25,000,000
$35,000,000
$45,000,000
$55,000,000
250,000
$37,500,000
$62,500,000
$87,500,000
$112,500,000
$137,500,000

The current "Kings" of the FP space easily exceed $100M per year in annual revenues. The smarter players use a number of proven, "big innovations" (hint, hint) to grow average revenue-per-subscriber to $550/yr or more. That combination of customer volume and strong revenue-per-subscriber yields enormous, high-margin, RECURRING revenues they love. You will love them too.

Now consider this: if you check the QUALITY of most of the industry's research through an objective entity like Hulbert, you'll find that they make that money in spite of delivering what is often poorly-rated trading performance of their newsletter recommendations & research. Imagine the profit potential of introducing YOUR quality of picks & research to a somewhat frustrated market of well-proven buyers starving for a higher standard of analysis & recommendations. Those investors spend several BILLION dollars each year on what's offered now. You could quickly take a big bite out of that.

Why Does a Financial Publishing SBU Yield So Much Revenue Growth & New Client Volume?

Registered advisors, institutional firms, wealth management groups, brokers, financial planners, etc celebrate the impressive new client base growth, lucrative recurring revenues, delightful tax advantages, diversified client risk and better opportunities to be seen by millions on popular business television networks & in the mainstream investor & trader publicationsThere are many reasons:
  1. It is far easier and much cheaper to acquire new clients through a FP business unit. The absence of regulatory shackles facilitates much more effective marketing communications toward growing a massive customer base (of which a good segment will prove to be among the most lucrative new clients you can add to your existing business). Very simply: you get far superior marketing budget ROIs when you are (much more) free to communicate your genius.
  2. FP businesses are usually built upon subscription-oriented business models which creates an ever-growing well of lucrative recurring revenues, impressive cash flows and delightful tax advantages (not to mention a very valuable new asset should the company ever choose to sell out). Recurring revenues flow in from subscribers like a river of cash. The business doesn't start each year having to earn all of its revenues from scratch; there's already a pool of dependable renewal transactions ready to be realized... month after month, year after year.
  3. FP businesses offer more stable revenues because they almost always work in high volumes of customers. Where a registered-side entity can feel great pain by losing one or two big accounts, an FP business diversifies that kind of risk to the many, so that losing one or even ten customers in any given week or month has a negligible effect on overall revenues. Very simply: the registered-side company is typically a qualitative business (relatively small number of clients with a higher revenue-per-client) while an FP SBU is typically a quantitative business (relatively large number of customers with a lower revenue-per-subscriber... but so many more of those subscribers).
  4. FP products like newsletters are natural social marketing mediums, meaning clients who like your publication are likely to turn other prospects onto it. Right now, registered clients can't easily pass on the quality of the experience of knowing & working with you (other than via a bland, second-hand referral). However, offering some of your quality in a newsletter, netletter, e-zine or similar is a simple, TANGIBLE way for them to pass an impressive sample of your genius to their peers. As a result, new subscriber revenues can seem to come from nowhere. Some of those will opt to become new accounts for the registered-side business too. FP products are exceptional to hand out to new prospects at luncheons, Investor trade shows, seminars, etc. They'll do a much better job of converting casual encounters into new clients than business cards and toothless (compliance-filtered) marketing packages.

    5. There are Millions of New Investor & Trader Prospects Following...

    As a Financial Publisher, you'll have much more potential to regularly appear on CNBC, Fox Business Channel & Bloomberg, and in the Wall Street Journal, Forbes, Barrons, IBD, USA Today & similar

    How Often Can They See YOU There?

    FPs attract many new clients there every day.
    Quality prospects could discover you too!

  5. As a publisher, you share your brilliance with many people at the same time. Among those are members of the press, business television & radio, Internet portals, vodcasts & podcast producers and so on. Some of those that like your newsletter may invite you to be on their show or quote you to their readers or listeners. This can turn hundreds of thousands or millions of relevant prospects onto you & your company in an instant. You've seen, heard or read many financial publishers on CNBC, Bloomberg, Fox Business Channel, and in the WSJ, Barrons, IBD, USA Today Money, Forbes, etc. Think about the business potential of you being showcased in front of those millions of investors & traders on a regular basis. You can't really do that very well one client at a time. But you can easily get there with a great FP SBU.
  6. Etc. There are many more. Contact us and we'll help you discover all of the numerous FP advantages that can help your company grow revenues & profits to all-time records. You're already doing the research & analysis; why not further capitalize on it with a simple FP SBU and see how much additional revenue it can make for your company?

Leverage BI Investor Publishing Consultants to Develop Your Client Communications Powerhouse

All of the above should help you recognize that adding an FP unit is an unmatchable strategic win:win. And note that an FP SBU does not need to replace your registered entity nor damage your registered-side business in any way. Instead, it is well proven that leveraging a FP unit usually enhances the upside of the existing business. Having been in this particular space as long as we have... and having grown, participated in and/or observed the many successes of FPs adding registered arms to their business as part of their own strategic evolutions, we are surprised at why any registered-side firm would not mirror the same business growth thrust:

  • Perhaps they don't realize that there is usually much more money to be made on the unregistered side?
  • Perhaps their long-term frustrations with compliance limitations make them believe that any such business is impossible... even when seeing countless FPs operating for many decades with their own eyes?
  • Perhaps this is just one "big innovation" they've simply not thought of yet?

Whatever the case, hopefully this brief introduction gives YOU some clarity about the lucrative potential of simply adding a FP SBU at your own company. We would be happy to help you better explore this topic in more detail including specific applications for your firm or individual capabilities. Contact us for a FREE consultation.

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