EXPANDING YOUR REACH WITH MULTIMEDIA MARKETING

Beyond objective measurements, there are many additional benefits. For example, if you want to sell to a global audience, a visually-dominated presentation can be easily repurposed for other languages... much like the same television commercials you've seen at home also running abroad with the audio track redone in native tongues.

If you currently market to English-speaking people, your total GLOBAL market size based on those who consider English their native language is estimated at only about 370 million people. What markets offer you MORE volume? Comparable? Here's the Big 8 with at least 100 MILLION prospects...

MARKETS BY NATIVE LANGUAGE
LANGUAGE	ESTIMATED QUANTITY	RELATIVE OPPORTUNITY
MANDARIN	921M	249%
SPANISH	471M	127%
ENGLISH	370M	100%
HINDI	342M	92%
PORTUGUESE	232M	63%
BEGALI	229M	62%
RUSSIAN	154M	42%
JAPANESE	126M	34%

As you can see in the table, those who consider Spanish their native language are the same size as the entire English-native market PLUS about 100 MILLION MORE. Are you directly pitching that LARGER market too?

Slide up a row. Those who consider Mandarin their native language represents a massive market of about 921 million people... 249% of the native English market. Are you pitching that massively larger market too? If not, why not?

Look one notch BELOW the native English row. Hindi is currently at 92% vs. the native English segment. Does that almost-as-large market see anything from your company? If not, why not?

If you made the decision to try to do some kind of marketing with only those 3 segments, you would be pitching about 1.7 BILLION new prospects or a market 469% LARGER than the native English segment. Wouldn't you like at least a little bite of all that added opportunity? Why don't you at least TRY?

The WORLD wide web is fundamentally capable of helping you cost-effectively overcome language barriers to selling customers beyond classic borders. All you have to do is take advantage of available opportunities.

If you exclusively target about 370 million native english-speaking prospects on a planet of 8 BILLION people, you are limiting your marketing to only about 5% of the whole. What would doubling your exposure mean to your upside potential? What if you went for 15% or 20% of the planet instead of focusing on only 5% of it? We could help you test some new markets beyond the one(s) you already sell.

One "WOW!" visual presentation of your product or service can be cleverly constructed for this kind of multi-market, multi-lingual marketing messaging. Adapt the script for multiple languages and you get a great deal of impact from much of the same visual creative... a powerful way to penetrate vast new markets outside of your traditional base. Even one modest success in any of those other segments in the table would be HUGE for your business.

FRESH MESSAGING: INTERESTING😃! SAME OLD STUFF: BORING😴

For the email marketer, we can almost guarantee that your target market is long-since tired of getting the regular flow of text & image-heavy email promotions you send them. Even if you are great at keeping that approach as varied as possible, eventually they come to recognize the scope of your style... directing many of those messages to the trash before even giving them much of a read.

The relative novelty of ANYTHING different can revive their interest. Being invited to watch a multimedia presentation is much different than the "same old, same old" HTML email you send them.

We help clients package master sales pitches inside value-added education... so that your prospects are naturally motivated to watch & listen… and thus, BE SOLD!

Using a variety of communication mediums has always been a powerful way to sell more products and services. Our Internet multimedia experts can help you make your next digital marketing campaign perform much better.

In short: Internet multimedia marketing is simply more interesting to buyers... more like a catered, professional sales presentation as opposed to a canned, copy-heavy ad. In some ways, it's even better than a live salesperson in that it will be the consistent, quality, highly-polished, enthusiastic pitch every single time... day after day, 7 days a week.

It needs no vacations, sick days, expense accounts or salary. It just works for you... non-stop... AND offers the delightful bonus of being able to jump language-to-language- and thus big global market-to-market- as desired. Let us help you pitch ALL of them! Why stop at only a relatively tiny segment of the whole?

THE NON-LINEAR ADVANTAGE: LET YOUR PROSPECTS EXPLORE YOUR OFFERINGS ON THEIR TERMS

Multimedia digital marketing offers one other MAJOR advantage over all of the traditional mediums: non-linear message flow.

Every print, TV or radio ad you see or hear always flows from start to finish in the same (linear) way for every prospect. The pitch can't stray from a set order of information flow regardless of audience.

At the other extreme, a professional salesperson's pitch is NON-linear, readily adapting to interplay between prospect and seller.

If you are watching an infomercial and something about the pitch gives you a sales objection, the infomercial ignores your objection because it is limited to a pre-planned, one-to-many, linear presentation flow. A live salesperson would detect your objection, overcome it and then cater the presentation to you so that you continue moving toward the close.

Multimedia marketing can incorporate this interactivity too, facilitating a similar kind of non-linear presentation flow... more like the one-to-one experience with a live sales professional.

This makes it easy- even encouraged- for prospects to direct the presentation... watching & listening to perfectly polished sales information on their own terms. In this way, it's more like playing a video game where the gamer moves within a general story but has much influence over the sequence of events... going where THEY want to go, exploring what THEY want to explore.

We can construct this type of promotion so that it can branch, much like modern games and human salesperson presentations. It branches as the prospect interacts with the presentation... just as it would with a live salesperson. This benefit is a particularly powerful advantage over classic linear mediums, evolving the "canned" marketing proposition closer to a live, interactive experience than ever before.

With these many-added benefits available in present-day solutions, we advise clients seeking fresh, promotional creative to develop (or let us develop) rich media marketing in conjunction with the classic marketing approaches they are already using. It's a terrific way to show your prospects something tangibly different and it's easy to objectively measure the enhanced ROI and/or test your way into using these assets on a wider scale. If you are looking for a new, proven way to do some FRESH marketing, this is a terrific option. Contact us for a FREE CONSULTATION

DEVELOPING A PRODUCTIVE MULTIMEDIA SALES PRESENTATION

Creating the ideal presentation for your business involves a process that attempts to narrowly focus on a target audience, usually prospective BUYERS. It then casts a wide(st) net, appealing to as many of those buyers as possible.

When we're involved, we strive to achieve the intended objective of the presentation, which is usually to sell something. Our experts typically collaborate with marketing and sales teams within a company to gather important, fundamental information as a basis on which to develop an impressive incarnation of one of these promotions. Here's a sampling of some core framing concepts:

• Who is the intended viewer(s) of the presentation? Specifics help us narrow the target towards those most likely to act/buy.
• What are we trying to promote? Again, specifics help keep an ideal focus on the main objective of the presentation.
• What is the most important thing(s) we are trying to convey?
• How can we structure the presentation with value-added elements to motivate more prospects to be engaged?
• Where are the natural branch points? And what are the more common objections? Your salespeople will know both (directly or indirectly).
• What specific action(s) do we want the prospect to take?
• Should there be one call to action (probably near the end) or several calls to action throughout the presentation?
• Narration track options: do you want the narration to be only in your native language, or are alternate languages desired? All voice-over or mixed with some "talking head" shots or speaker overlays, known as chroma key?
• Etc. There are many more. We share the above sampling to give you a feel for some of the exploratory topics.

If you don't know the answers to some of the above, no problem: we can help you get the right answers. For example, if you are just starting a business, you may not know much about your target market at all. We can help you apply fundamental marketing to nail down such details... or do that important work FOR you.

SOME TANGIBLE ELEMENTS IN CONSTRUCTING A LUCRATIVE MULTIMEDIA PRESENTATION

In many ways, the process to put a best-in-class message together is not significantly different than assembling traditional marketing creative. This can be done very collaboratively with you and your team or turnkey, engaging BI to do up to all of it almost entirely on our own. Either way is fine.

Here's a small sampling of the more tangible tasks in constructing a potent multimedia presentation...

• A collaborative brainstorming session(s) aimed at fleshing out the best possible presentation outline.
• Narration scripting: attempting to develop a very strong, on-point script that maximizes the impact of the dominant audio portion of the medium.
• Audio (narration) recording at the highest possible quality, so that the end result exhibits professional polish. Mono? Stereo? Dolby or DTS Surround? Atmos? Native language only or multiple language tracks?
• Gather any desired imagery, video & audio such as company logos, photos, musical passages, background music, sound effects, etc. Enhance them with digital processing if they are not excellent as is.
• Determining if this will be a linear flow or interactive. If the former, prospect watches from beginning to end like watching ANY video. In the latter, prospect is given options to jump around to segments as desired.
• Visual story board: the visual creative they see in support of the scripted narration. This can be thought of as the video PLAN.
• Audio editing & polishing: processing the recorded narration & any sound effects or music to maximize resulting sound track.
• On-screen talent: selecting the right person(s) to appear with the video... potentially multiple people to effectively present in target languages.
• Visual & animation effects: any special visual effects to increase impact. CGI? 3D? Glitz? Sparkle? Overlays? There is practically an endless list of possibilities here.
• Accessory creation: brochure to download? Vcard? Website or email ads that link to the presentation? Quiz? Etc.
• Etc. The entire list is quite long. Doing these as effectively as possible involves a LOT of work, drawing upon many visual arts disciplines.

Executing the complete list at a high level of quality is fundamental to putting one of these together in a best-in-class way. You want that greatness because that's what maximizes ROI potential.

Big Innovations can create a very strong presentation(s) that can perform for your business 24:7 for many years to come. We can work in close collaboration with your internal talent or develop these nearly turnkey.

If you would like to stand out from the crowd and/or pitch your offerings to massive markets beyond those that speak only your native language, enticing your audience(s) with something well beyond Ben Franklin's eighteenth-century limitations is an excellent, cost-effective solution with very long-term legs. We could help you test your way into this form of cutting-edge marketing so that "WOW!" results can speak for themselves.

Contact us with any questions or for a FREE CONSULTATION