THREE TO SIX TIMES MORE

HOW TO GET 3 TO 6 TIMES MORE SALES CONVERSIONS

Many companies think marketing and sales are the same, but we've never seen a one-to-many, linear, marketing-only messaging campaign created by even the most renowned marketing talent be able to match the performance of using the very same campaign PLUS the one-to-one, nonlinear dynamics of a good telesales professional. Following up that marketing with a telesales call yields much better results!

Telemarketing mobilizes the power of an in-person sales force without the traditional, (often) heavy costs of actually making in-person calls. It is a multi-billion dollar industry because it delivers profitable ROI. Even if YOU personally never buy anything from a telemarketer doesn't mean everyone else refuses too. To the contrary: quality agents harvest plenty of (additional) business... thoroughly justifying the cost of their efforts and then some. And that "then some" is often huge ADDITIONAL revenue & profit for their clients or employers.

We've helped MANY companies that previously relied on marketing alone realize...

Instead of selling 300 new customers with a good marketing campaign, telesales supporting that same effort can yield 900-1800+ new customers. What would TRIPLING your sales volume mean to this year's revenue objectives? Instead of settling for $X total sales from your latest campaign, imagine $X times 3 to $X times 6 results. That $300K result could be $900K or more. That $7M result could be $21M or more. That's the power of telemarketing.

Even better: 3X to 6X was not an anomaly. We've done it SEVERAL times for different clients. TELESALES WORKS! If you wonder why your own phone keeps ringing when you personally never buy anything from them, now you know. That's sales opportunity calling. Odds are you WON'T buy- maybe not even answer- but some number of others in the very same list WILL answer... and some of those do buy.

Telesales agents "dial for dollars" and FIND them: many BILLIONS of dollars each year.

That's why phones ring so often. A telesales agent is always one more dial away from making their day... or padding it. If those agents work for your company, that's high-quality, additional revenue in every success... much of which would NOT have been realized by leaning on marketing alone.

ARE YOU USING THE IMMENSE POWER OF PERSON-TO-PERSON PERSUASION IN YOUR BUSINESS?

Any desires for upselling & cross-selling to grow your revenue-per-customer metric are also significantly amped up by telesales support. The ROI impact of sales professional ingenuity, adaptability, intimacy, enthusiasm, etc, as well as the one-on-one nature of a 2-way sales conversation is a very lucrative growth driver.

PROVING TELEMARKETING CAN RAPIDLY GROW YOUR OWN SALES

Can it actually work for YOUR company? Odds are high that it can. Use our free consultation to explore the potential fit of telesales for your business.

It's easy to test your way into a telesales model and objectively discover the 3X-6X impact improvement in your own situation, pitting some of your finest marketing & advertising campaigns against using the same messaging plus timely follow-up by professional telemarketers. The revenue lift is consistent time after time. If you wanted to prove it for yourself, the test is simple:

1. Assemble a list of relevant prospects,
2. Randomly split the list into 2 equal segments,
3. Segment "A" gets the marketing creative alone and "B" gets the marketing creative plus a quality, telesales effort.
4. Execute the test and objectively measure the results. They will very likely wow you.
5. If there are any remaining doubts about this impact, run the test again... and again if necessary. Numbers do not lie... and revenue numbers take physical form as EXTRA CASH you can use, throw up into the air and roll around in.

When a good telesales team is properly prepared, trained, etc...

We have NEVER seen the "B" group fail to thrash the "A" group in ANY company. We would expect the same, impressive outcome at YOUR company.

The key to maximization is adding the telesales solution in the RIGHT way, equipping the team for success (key types of training, tools, collateral, etc.). The above test generally won't do as well if you bias the test... such as engaging a cheap temp to be representative of the "B" cell and putting them in a "sink or swim" situation... though... in some situations... even a terrible test like that can still outperform the "A" cell.

BONUS: as the telesales team gets more opportunities, they'll actually get BETTER at closing sales of your offering(s)... so additional testing is likely to show even stronger results. They naturally refine their pitches, objection handling, etc, to drive even greater sales results for you.

Evolutionary tweaks to the model makes it more efficient at closing additional business. An optimized telemarketing team is an AMAZING asset to any growing business! A good implementation is like adding a powerful turbo-charger to an engine. Vroom! Vroom!

The next page shares:

• why telesales works so well,
• how to start small and test it first-hand, and
• scale it up as the new revenue & profit flows.

For the "must-see" conclusion of this article, click the "NEXT" button...