FINANCIAL PUBLISHING

Big Innovations (hereafter BI) can apply the most proven marketing tactics used by very successful Financial Publishers (FP)... launching your new FP business to a highly select segment of MANY MILLIONS of investors predisposed to buying the specific kind of product or service you want to sell. No guessing & hoping...

We help you shortcut to "WHAT WORKS BEST" tactics & use them immediately.

This minimizes cost & time waste typical when DIYers try to best guess ways to quality revenue in this market. There's no need to make the SAME mistakes others have already made. There's no need to waste money on (what can seem like good, logical) guesses already known to flop. Hire our experts to help you get it all right.

BEFORE you can monetize, a competitive, market-appealing business must be created. You need to present yourself and your product in very attractive ways... looking like a trustworthy business that will still be there for customers in 5, 10 and 20 years... instead of one that has even a hint of potential "here today, gone tomorrow" risk.

This is where the vast majority of DIYers make a shoot-themselves-in-the-foot mistake: assuming they can basically "starve this baby" of time, resource and cash investment but have it somehow grow into a lucrative income machine anyway. There are NO startup businesses like that. If there were, everyone would own those businesses.

Exactly as you intend to pitch to your own subscribers: risk and reward go right together. Legendary venture capitalist Tom Perkins sums it up well...

Risk is key to success. If there is no risk, you have already missed the boat. Your competitors will already be there.

In THIS industry, many competitors ARE already there. They have trail-blazed through costly mistakes, trials & tests to find the better ways to grow & thrive. Over decades, they've optimized the very best tactics and approaches that work. To your advantage, you can choose to avoid their missteps and build upon what is already proven to yield well. This is how to minimize YOUR own startup risk. Else...

Slapping something together in haste and/or for only a few nickels NEVER succeeds... but oh-so-many DIYers try- and fail- anyway. Why do they fail?

A good chunk of it is perspective:

• SELLER imagines an impossibility: prospects will somehow magically know that seller has only the best intentions to help them prosper. Seller is pitching: just "TRUST ME."
• BUYERS view such propositions through a very different lens: "BUYER BEWARE!" They wonder if this is yet another online, money-making crook/con/scam. Our FIRST task at launch is convincing them otherwise.

Assembling a competitive, attractive FP platform grows buyer confidence... the confidence to take a chance on you NOT being a scammer. Initial investment is about PACKAGING you and your offering(s) so well it translates into fueling the leap of faith you want them to take: giving a total stranger who may have never heard of you before this moment hard-earned money... only on HOPE that something positive will follow.

BI can apply our deep, diverse & thoroughly-proven Financial Publishing industry expertise towards helping you develop the fundamental & foundational customer touch-point assets of a quality FP business from scratch. Paired with your own capabilities (some mix of investment research, writing, market analysis, trade selection, etc), we could be a HUGE help in putting your new business together exceptionally well.

Beyond the great need to establish trustworthy credibility, why ELSE is developing this part of things so important? Because...

EVERYTHING depends on foundational pieces... not only at launch, but for many years that follow. Everything will reference them, point prospective buyers to them, etc.

Every time you are quoted in the press... every time you might present at a seminar... every time others reference you... any media appearance... any relevant Internet search... any word-of-mouth referral... any news about you... any PR... etc. will all point readers/watchers/listeners back to your foundational assets. Even while you sleep, a great foundation attempts to move prospects to become buyers instead of buying elsewhere...

DON'T ROLL OUT INFERIOR FOUNDATIONAL PIECES

...and expect them to yield well. Instead, come to market STRONG & IMPRESSIVE to woo MAXIMUM prospects to your business, bond with them and entice many to BUY NOW.

Timeless advice applies here: if you are going to do anything new...

At a minimum: BE COMPETITIVE! Better: launch as the BEST choice for buyers. Make even on-the-fence shoppers opt to try your FP instead of some brand they may already know... because you seem obviously superior. That's the primary task of a good foundation: to...

Present you and your offerings as THE standout choice to every buyer wanting this kind of product or service.

Modern. Sharp. Look like and BE a SERIOUS competitor to the status quo. Buyer dollars flow easiest to greatness. Be great!

To help you do it right the first time, we leverage 4 major advantages:

1. Significant FP target market research already on hand: several hundred thousand dollars worth of FP industry buyer & prospect information that clearly lays out exactly what they want to buy, exactly how they want it packaged, etc. What should your product include? What needs to be in your website? Exactly what do buyers of these kinds of products want most? How much original information is too much... or not enough? Optimal pricing? There's no need to guess & hope. WE ALREADY KNOW. Your hottest prospects have been telling us over and over for many years.



MARKET RESEARCH MODEL

Nobody does FP market research better!



2. Significant competitive analysis already on hand PLUS a refresh pass of your direct competitors so that we can identify any "latest & greatest" breakthroughs they've added since our last pass. We're ALWAYS doing competitive analysis for clients... which means we're right on top of what's working now and anything brand new.
3. Decades of industry nitty-gritty knowledge including long stints with very successful FPs in the business areas most relevant to this particular project. This will help you incorporate the "best of" elements proven to yield rapid subscriber growth... while avoiding the ineffective stuff (some of which can seem extraordinarily logical to FP market outsiders flying blind). Applying very experienced talent to anything means you are intelligently building on their cumulative trial & error, learnings, testing, discoveries, breakthroughs, etc, rather than having to go through all of the same yourself. Experienced talent shortcuts your path- and pace- to success.
4. An industry veteran with well over 20 years of FP business growth experience as your designated project manager. Think "right hand man (or woman)" throughout the engagement. They will have progressive, very relevant, middle-to-senior management experience in the disciplines most key for your project, including an impressive track record of developing critically-acclaimed products & websites from scratch, leveraging smart marketing plans & effective promotional creative to grow FPs to all-time records, and "been there, done that" strategic business consulting as a thoroughly-knowledgable expert at best practices, best tactics, etc. for the FP industry.



RECENT ACCOMPLISHMENTS

A summary of award-winning, client "WOW"ing work

CAPITALIZING ON THOSE ADVANTAGES

To maximize the use of great knowledge & experience, it must be applied. A great way to apply it is right up front, helping an entrepreneur:

• conceptualize, develop (or improve) their FP product, website & app,
• better present themselves as the expert "brains" of the operation,
• focus marketing budget on fresh creative & tactics that are proven to work for this kind of business (instead of wild guessing & hoping),
• and so on.

The next page talks to putting all that accumulated knowledge & experience to work, where it offers you maximum impact...