If you want to build a successful FP business (and isn't that why you are here?), there are certain fundamental assets that are key to your success. The biggest of those is YOU. These businesses tend to revolve around a figurehead or investing "guru" (as often referenced by industry insiders). You are the one key asset that we can't create for you... but also the easiest one to contribute to your new business.

If they want your expertise, they simply must purchase it from you... and pay whatever price you want to share that knowledge & experience. You bring your unique-to-the-world brains, your ability to pick some good trades, communicate with and/or educate your followers, and we can help you with up to ALL of THE REST, including finding and/or growing those followers... countless thousands of them... from pools of many millions ready to buy your greatness.

What is "the rest?" That's what this page covers. We put 4 bulleted advantages shared on the bottom of the prior page towards maximizing...

THE 7 PRIMARY FP FOUNDATIONAL ASSETS

1. General Business Consulting: a strategic advisor/coach relationship to address questions & issues that regularly arise as the business is assembled and grown. This covers a wide range of possibilities from basics- such as choosing the best legal form of business- to working through various strategic, marketing and sales issues & opportunities important to your growth objectives. Any business startup entrepreneur typically needs a good deal of expert, "been there, done that" knowledge transfer... so you can learn the business without wasteful guessing. WE can teach you.
   
   To the hundreds of questions that arise in any kind of startup, knowing the right answers instead of hoping to guess them right is a fundamental key to success. Tapping our help leverages the risk-mitigating, near-certainty that can only come from extensive & diversified FP business experience. We've already been there. We've already tried that. We've already gauged the outcomes for all kinds of ideas & tactics. No need to waste a bunch of money & time on the same stuff. Do it right the first time!
2. New FP Product Development: a polished, killer product that packages your brilliance in an eye-grabbing, first-impression-maximization shell. This shell is the design through which you share your unique content, picks, tables, charts, etc. We always aim to make it a simple "copy & paste" publishing model, with the end result capable of being served via print or electronic (including mobile device) channels. This delivers an impressive form & function product your subscribers will love, while keeping the publishing learning curve short & simple for you.



PRODUCT DEVELOPMENT MODEL

You will sell more if you get it right the first time



3. New FP Website Development: a polished FP business website loaded with the various marketing hooks & crucial business layers most proven to maximize acquisition of new leads & customers... and RETAIN them as long as possible. This includes a fair amount of SEO content we create for you, key deliverables like marketing pages, (self) service pages, etc, along with fluid Ecommerce, content management and subscription database management systems. The right kind of website has MANY jobs to do for your FP (more than you likely realize right now), so we build it to do ALL of them very well, while wowing clients & wooing prospects. See the "Website Profit is in the Layers" section on page 2 in our...



WEBSITE DEVELOPMENT MODEL

A best-in-class form AND function FP website



4. New FP Image/Identity Development: a polished bundle of specialized creative leveraged by everything else. This is sometimes called a PR package though it is used for more purposes than traditional PR. In simple terms, this is various forms of creative developed to highlight the FP "guru(s)" behind the product & company.
   
   This is core, reusable content to help position your brain(s) as THE brains... the brains to trust, the brains that know, the brains worthy of motivating this purchase. Even someone with NO directly-relevant experience can be cleverly packaged well for this market. Let us make you look goooooooooood!
5. New FP Mobile App: a polished custom software application that can be offered to over 2 billion mobile device users through app stores like iOS & Android. This is a strategic opportunity not yet well exploited by the FP industry, giving you a chance to grab a lot of new market share BEFORE even some of the bigger players become competitors.
   
   A tiny, fractional bit of success in a 2 billion prospects pool can lead to dazzling numbers of leads and buyers. Go ahead and do a little "what-if" math by multiplying 2 billion by fractions of even 1%. Then multiply those results by typical investor newsletter prices. You have to apply really bleak conversion assumptions to NOT yield WOW! revenue.



APP DEVELOPMENT MODEL

Connect to billions with your own app



6. Launch Marketing Plan: an intelligent, go-to-market plan that best fits your opportunity & budget, applying the most effective FP industry tactics to quickly grow this kind of business. There are a thousand tactics that could go into any given marketing plan... but only a tiny subset are PROVEN to work best in the FP industry.
   
   We help you cut to that chase rather than waste money trying to guess your own way to successful growth. You don't have to make the same costly mistakes made by countless other FPs who have tested the tactic(s) you think you want to try. We've already learned from the great well of FP industry trial & error. There's no need to re-learn the same if you use experience that already knows.
7. Launch Marketing Plan Creative: the various forms of marketing creative called for in the launch marketing plan you adopt & approve. This is the marketing promotions used to motivate early interest and initial transactions. THESE MUST BE EXCEPTIONAL, as the bulk of this creative will be asking total strangers to open their wallets right now... often asking them to go ahead and prepay in full for 1-2 or more years.

All of these deliverables are extraordinarily tangible (all but #1 take physical form you can see and/or touch). By the conclusion of this project, all key assets will be right on target for this market, exactly as FP subscribers want it. You'll have a very appealing product that will stand out from the crowd and impress your followers. You'll have an exceptional website that will also be superior to industry norms. An impressive mobile app will leverage elements of #2 & #3 to woo prospective subscribers from that rapidly-growing prospect pool. Your identity bundle will be a ready resource tapped again and again for many years. #6 is a written plan made up of proven industry tactics that rapidly grow this kind of business. #7 will set the bar high for quality marketing promotional creative, which plays a big role in the aim to successfully acquire many new paying subscribers... and keep them coming.

Note: #2-4 are typically leveraged for 5+ years without significant changes, so they offer both short- and long-term ROI. It is vitally important that they are done VERY well... not just in impressive presentation, but also in all of the refined details that maximize their impact for the financial publishing market. Very high quality creations make everything easier. In particular, a "WOW!" foundation relieves pressure on your marketing because it doesn't have to carry the added burden of driving sales in spite of poorly-constructed assets.

Else, those same users & buyers are lured to competitors with offerings that seem more appealing... more professional... more trustworthy. Aim for best-in-class so that you minimize competitor temptations of YOUR prospects & leads.

By this point, you probably have some great questions. Most good entrepreneurs do. No need to wait for answers to those most frequently asked. They are thoroughly answered on the next page...