FINANCIAL PUBLISHING

TRADER & INVESTOR PRODUCTS & SERVICES THAT SELL WELL

Subscription and membership models are the ultimate profit-generating solution for companies that produce almost any kind of original information deliverables. Any concepts that are best conveyed over a span of time via print or digital publishing, audio, video, webcast, investor or trading blogs, trader chat rooms, etc, are perfect kernels to grow into a new income stream. Here's a list of financial publisher (FinPub) products & services proven to sell well...

Is this list comprehensive? Not at all. Virtually anything that people might pay to read, hear, watch, learn, etc, can be ideally-suited to be packaged and sold for an almost unlimited stream of recurring revenue. Use that list to get your own wheels turning. For example,

• what can you produce along those lines that might be the next big thing to monetize within this industry?
• maybe you can produce something in this list in some better way than offerings that are already out there?

The market for such products is huge! There are many millions of buyers already proven to be willing, paying subscribers to FinPub-industry offerings. Carve out a little of that for yourself and you'll be surprised how much even a "one-person-shop" can make. We can help you every step of the way...

• Let us get a sense of your own skills & knowledge and we'll innovate an image to make you look grrrrrrreat!
• Show us some content samples and we'll architect a website loaded with relevant lead hooks to build your database AND results-focused marketing to turn prospects & leads into paying subscribers.
• Identify a marketing budget and we'll show you the very best tactics- those proven to work in this industry- to squeeze every bit of ROI out of that budget.
• Approve that marketing plan and we'll develop impressive marketing creative to attract, retain and grow your business.

It's all step by step... making the SMARTEST moves at every stage of the process. And... while we do up to ALL of that for/with you... we can also teach you the business. There is no other full-service company with MORE FinPub expertise...

LEVERAGE OUR FINPUB INDUSTRY EXPERIENCE TO GROW QUICKLY

To rapidly grow a FinPub business requires a solid foundation in high-performing companies already established within the industry. Our core team members have deep, long-term experience with some of the most successful financial publishers. For example, one founding partner worked for 4 years at (Bernie) Schaeffer's Investment Research where he innovated his way to the senior position of Vice President of Marketing, Education & Development. During this time, Schaeffers quickly grew from a small to very successful mid-size player, culminating in record revenue of $17M per year.

Shortly after leaving Schaeffer's, he joined the (Martin) Weiss Group/Research/Ratings, now split into Banyan Hill and Weiss Ratings for 4 more years of experience, rapidly climbing that ladder to President. Under his leadership, Weiss set an all-time record in annual revenue at better than $75M per year. This growth was from about 30% of that total over only a couple of years.

In both roles, he was exposed to all facets of the growth-side functions: marketing & digital marketing, sales, development (product, business, website) and strategic planning & execution. The work at both FinPubs involved everything from nitty-gritty to strategic, establishing rich & diverse foundations of experienced know-how with all matters related to growing this kind of business. A tremendous skill set of doer functions underpinned management-level functions, which involved teaching others to be great doers. Management functions progressively deepened into the strategic. Imagine the knowledge transfers you can enjoy with someone having already had those kinds of FinPub-growing experiences.

Similarly, another founder has over 2 decades of experience doing similar, wow things for other FinPubs. This includes a stint climbing to the top (President of one of the companies) and becoming part owner of another before exiting to start this business. Again, the work also involved everything from lower-level (key) tasks to highest-level vision-setting, strategic planning, etc. And again, all-time records were achieved, even in old, set-in-their-ways businesses that had been around for several decades.

In all of these roles, both founders tested dozens of outsourced contractors, consultants, freelancers, etc, building up a master contacts database of those specialists who proved to be exceptional at delivering highest quality work for competitive fees. Many of these best-in-class contractors are a part of the BI network of vetted talent- with titles like copywriters, graphic designers, programmers, product managers, list specialists, etc- readily available to help YOUR company grow. You will NEED this kind of talent... and not just anyone with those job titles: those with proven track records in THIS particular industry.

If you don't already have a prime, goto directory of such talent, we can save you the costly waste of testing through many potential contractors and finding much of what's available lacks the FinPub-industry insider knowledge, capability & experience to deliver the results you seek. No need to burn through cash & time trying to find the good ones. They already work for us, are already thoroughly-industry-tested (over and over), applying their unique gifts towards helping this specific kind of business prosper.

If you are an established FinPub, we can help you evolve your business to better compete- and (meaningfully) grow- throughout the next decade. If your business has remained about the same as it was 3-5+ years ago, you know you need to change with the times to rejuvenate it. A tired marketing model, website, product, etc, isn't going to magically fire up a lot of new buying interest. We can help you step up to the most modern breakthroughs & standards, making you and your product(s) look better than ever before. NEW solutions for an ever-evolving marketplace are needed if you want to jack up your growth curve. We can help you hop out front!

IF YOU ARE THINKING ABOUT BECOMING A FINANCIAL PUBLISHER...

Some major reasons to engage BI:

1. Direct, industry experience: The FinPub industry is a fickle one, loaded with logical tactics that will flop and illogical ones that can deliver in big ways. It can be expensive to the DIY entrepreneur who wants to try to guess his or her own way into the space. Costly mistakes are easy to make and good business intuition will generally deceive you here. BI can be your "been there, done that" guide to help you shortcut your path to lucrative success...

This will help you save money AND make money... better & faster than you can possibly do on your own.



2. High-value customer & competitor research: In service to many clients over the years, part of our work often involves engaging in customer & competitor research. We think of such research as a fundamental way to drive big innovations for clients, as it:
   • leverages the very people most likely to buy your product AND
   • taps into the brilliance of established players working hard to grow their FinPub businesses.
   
   Among many crucial, tactical & development answers, the accumulation of this kind of research reveals medium and long-term trends of how the market is evolving.
   
   Sure, you can do your own market research from scratch, but there's no way anything short of several hundred thousand dollars of investment in similar research and years of hard work could begin to compete with what we already have on hand. And don't fool yourself into thinking you don't NEED the information because YOU personally (magically?) know what customers want. That's one of the most common & costly mistakes made by new FinPub entrepreneurs... believing their own personal wants & tastes will perfectly match up with the people who buy FinPub products. This naive mentality often yields a product & website that appeals to only ONE person: the person making this mistake. Use our market intelligence to go to market with products they'll want to buy, a website they'll want to use, etc.
3. Innovations: That experience referenced in #1 comes from serving dozens of FinPub companies over the last couple of decades. As such, we've accumulated the "best of" innovations by recognizing what individual players do better than their peers. If you want to grow in this space, we can help you leverage this time-tested knowledge to help position you to stand out from the crowd. Adopt the variety of well-proven innovations and you'll present a superior business with many advantages over even well-established competition. This is the very best way to navigate the maze.

   

   
   We can also alert you to strategic weaknesses prevalent throughout the entire industry and apply next-generation FinPub innovations to do things in obviously superior ways vs. the old guard. This can help you aggressively take share quickly. Doing a few select things differently than the establishment is perhaps the greatest opportunity for new or existing FinPubs not overly set in only "old school" ways. We can share those secrets and insights with you.
4. Execution: BI is as much about execution as we are about innovation, meaning we can help you fully think through the optimal ways to position yourself, your product(s) & your business... and then actually execute those concepts with- or for- you... bringing them to life in best possible ways. Need:
   • an impressive FinPub website? We can architect it for you, then build it to plan.
   • a great product(s) with certain crucial customer-driven features? We can design it for you, then build it so that it (and you) will wow your prospects & customers.
   • marketing creative and a marketing plan? We can create BOTH for you... leveraging our experience to make the most of every dollar in your marketing budget.
   • ongoing growth-side services? We can be your outsourced marketing, sales, web, product management, etc team... or some added expertise to bring new tactics & solutions to the team you already have.
   
   In short: if you would like to have a TEAM to help make it all happen and/or keep it growing, but you don't want the heavy obligations, expense and trouble of hiring, infrastructure, HR law, HR benefits, etc, BI can better-than-replicate the in-house staff in those functions without the downsides in actually having to employ and house all that staff. And we can do it better and FOR LESS because we use dynamic staffing instead of you having to pay the overhead to have all such talent on staff at ALL times... even when some might be doing nothing for you.
5. Etc. Yes, there are several other major reasons which we can reveal on engagement. Hopefully the above gives you a reasonable feel for what BI can bring to your FinPub business venture.

The FinPub industry has PLENTY of room for capable entrepreneurs skilled at delivering value (recommendations, education, and/or tools) for individual investors & traders. It's on the verge of a changing-of-the-guard-cycle, as new "up-and-comers" utilize 21st-century approaches, technology, etc, to overtake even the "Kings" who still heavily cling to tired, 20th-century mentalities & tactical approaches. These "set-in-their-ways" limitations present a big opportunity for ALL new FinPubs- or agile existing ones- wanting to efficiently take share.

Best we know, we're the ONLY full-service consulting team available with this specific type of knowledge & breadth of industry experience. Use us to fuel your own success.